Michael Clifford

About Michael Clifford

Strategic and results-driven Channel Sales & Marketing Executive with 15+ years of experience in the technology and IT solutions industry. Proven success in partner relationship management, DMR and VAR channel development, and go-to-market (GTM) strategy execution. Recognized for consistently exceeding revenue targets, driving double-digit YoY growth, and leading high-impact B2B marketing campaigns. Adept at aligning cross-functional teams, managing multi-million-dollar marketing budgets, and leveraging data analytics to optimize performance.Professional Skills: Strategic Business Relationship ManagementNew Business DevelopmentSolution SellingAccount Penetration, Analysis, & AcquisitionTeam Leadership Budgeting, Planning, & ForecastingSales Pipeline DevelopmentSales and Marketing Strategy ExecutionSales & Marketing Data AnalyticsReseller, Distribution & Channel Expert

Experience

1. Dmr National Channel Account Manager

   ATEN International Co., Ltd.

   Oct 2022 — Present

   As a DMR Channel Manager, I lead national go‑to‑market strategy across major partners including CDW, SHI, Insight, and Connection. I focus on driving growth for Secure KVM, ProAV, and IT infrastructure solutions by strengthening partner relationships, building sales enablement programs, and aligning cross‑functional teams at both the field and executive levels.I manage a robust sales pipeline, deliver targeted training, and collaborate on GTM initiatives that elevate partner engagement and solution adoption. My strategic approach has resulted in 144% YoY growth at CDW and consistent expansion—20% YoY—across additional DMR partners.I’m passionate about helping partners succeed through enablement, co‑branded campaigns, and clear value communication. My goal is to build strong, scalable channel ecosystems that drive long‑term revenue and customer success.• Lead national DMR channel strategy across CDW, SHI, Insight, and Connection, driving growth and strategic alignment.• Accelerate sales of Secure KVM, ProAV, and IT infrastructure solutions through targeted programs and partner engagement.• Manage full sales pipeline execution, partner training initiatives, and executive‑level alignment to maximize revenue impact.• Delivered 144% YoY growth at CDW and 20% aggregate growth across additional DMR partners.• Strengthened channel partner performance through enablement, co‑branded campaigns, and increased field engagement.

Education

• Ocean County College

  Business Administration

  1989 — 1990

Skills

• Sales
• Development of Strategic Marketing Plans
• Strategic Partnerships
• Resellers
• Online Advertising
• Return on Investment
• Marketing Funds Management
• Product Management
• Distributed Team Management
• Roi Analysis
• Marketing Management
• Corporate Branding
• Positioning & Messaging
• Strategic Sourcing
• Product Development
• Product Marketing
• Merchandising
• Cooperative Marketing
• Digital Marketing
• Sales Management
• Business Planning
• Cross Merchandising
• Vendor Management
• Marketing Communications
• Distribution
• Advertising
• Channel Partners
• Strategic Planning
• E-Commerce
• Marketing
• Product & Program Marketing
• Forecasting
• Account Management
• Positioning
• Competitive Analysis
• Selling
• Retail
• B2b
• Retail and E-Tail
• Direct Marketing