Michael McGowan

About Michael McGowan

After nearly two decades in the industry across a variety of roles, I’m proud to help pave the way for our insights and loyalty businesses. By partnering cross-functionally across 84.51° and in collaboration with Kroger and our clients, I put our advanced data science to practice enabling growth for our partners and am ultimately always striving to “make people’s lives easier.” I truly believe our company is most unique in its ability to empower our associates regardless of position, to have an influence over 84.51°, The Kroger Co, and our clients by encouraging hard work, innovation and courageous data driven mindset.

Experience

1. Senior Vice President

   84.51˚

   Feb 2020 — Present · Cincinnati, OH, US

   Responsible for overseeing 84.51°’s Commercial Insights & Loyalty businesses focused on producing industry-leading solutions that enable growth for The Kroger Co. and our clients.

Education

• Miami University

  Bachelors of Science, Finance & Organizational Leadership

  1999 — 2003

• Northern Kentucky University

  Master of Business Administration (M.B.A.)

  2005 — 2008

Skills

• Management
• Team Building
• Marketing Research
• Consulting
• Brand Loyalty
• Customer Insight
• Retail Category Management
• Consumer Insight
• Analytics
• Loyalty Marketing
• Fmcg
• Brand Awareness
• Consumer Behaviour
• Social Media Marketing
• Business Development
• Strategic Planning
• Segmentation
• Cpg Industry
• Thought Leadership
• Brand Equity
• Direct Mail
• Nielsen
• Word of Mouth Marketing
• P&L Management
• Integrated Marketing
• Strategic Insights
• Key Account Management
• Shopper Marketing
• Competitive Analysis
• Brand Management
• Marketing Strategy
• Consultative Selling Style
• Consumer Products