Michael McGoohan

About Michael McGoohan

I’m a dynamic, global enterprise business leader known for building high-performing teams, transforming complex organizations, and scaling consumer & lifestyle platforms across public, PE-backed, and founder-led environments. Over 20+ years, I’ve led growth and transformation agendas with direct enterprise P&L accountability across businesses ranging from $100M to $3B+, thriving on aligning teams around bold visions, building cultures of accountability, and delivering results.I currently serve as Chief Growth Officer of the USTA, where I am responsible for shaping and executing the organization’s nationwide tennis growth strategy. I partner closely with national and local stakeholders to align the ecosystem around a long-term goal of reaching 35 million players by 2035, while helping modernize how tennis is played, marketed, and experienced across the U.S, including alignment with flagship properties like the US Open.I’ve led growth and transformation across some of the most iconic and disruptive consumer brands, including Oreo, Cadbury, Biofreeze, Solo Stove, and Pennington, operating at the intersection of brand, performance, and scale. Across these platforms, I’ve held senior enterprise operating roles spanning President, Interim Co-CEO, and Chief Growth Officer, with responsibility for enterprise strategy, commercial execution, and operating results.As President of Solo Stove and Chief Growth Officer of Solo Brands, I helped transform a ~$500M lifestyle platform—driving operational improvement, product expansion, and omnichannel growth across retail and DTC. At Central Garden & Pet, I co-led the company’s largest enterprise transformation, delivering approximately 40% sales growth and 60% EBIT expansion. At Performance Health, I served as Interim Co-CEO and led the global consumer business, reinventing Biofreeze into the fastest-growing OTC pain relief brand and the #1 clinically recommended product in its category. Earlier in my career at Mondelez, I co-led global growth initiatives across flagship snack brands, resulting in record shareholder returns.My experience spans enterprise leadership, P&L ownership, and omnichannel growth across retail, DTC, and digital ecosystems. I’m particularly energized by opportunities to scale businesses at the intersection of consumer, lifestyle, health, and sport, where strong brands, performance cultures, and disciplined execution create durable enterprise value. I’m passionate about building world-class teams and partnering with boards and leadership teams to drive sustained growth and long-term impact.

Experience

1. Chief Growth Officer

   (USTA) United States Tennis Association

   Jan 2025 — Present · Orlando, FL, US

   Appointed to lead the newly created Chief Growth Office for the USTA, the national governing body for tennis in the United States, with a mission to grow the game and inspire healthier people and communities everywhere. Responsible for shaping and executing the USTA’s nationwide tennis growth strategy—uniting stakeholders across the ecosystem to expand access, drive participation, deepen engagement, and elevate the sport’s impact and relevance in American culture.Leading efforts to help the USTA achieve its bold goal of reaching 35 million players by 2035, including the development of a national player participation growth strategy and operating plan. Overseeing strategic growth initiatives designed to attract new and casual players, enhance competition and play formats, and build lasting connection to the sport—spanning recreational play, digital platforms, brand engagement, new commercial platforms, and national programs that support player participation and retention. Committed to expanding access across diverse demographics and communities, and building an inclusive on-ramp to the sport for players of all ages, backgrounds, and playing levels.Partnering across the USTA’s 17 geographic Sections to ensure that national and local efforts are aligned to drive scalable and measurable impact. Serving as a catalyst for transformation across the player journey—elevating participation, lifetime value, and economic impact through platform innovation, USTA coaching, expanded facility support, strategic partnerships, and player-first experiences.Organizational leader for one of the largest sports ecosystems in the U.S, with responsibility for modernizing how tennis is played, marketed, and experienced nationwide—including alignment with flagship commercial properties such as the US Open.Executive Leadership Team Member.

Education

• University of Michigan - Stephen M. Ross School of Business

  Master of Business Administration (MBA), General Management

  2005 — 2007

• Boston College

  Bachelor of Arts (B.A.), Major: History, Minor: Black Studies

  1997 — 2001

Skills

• Marketing Strategy
• Business Strategy
• Strategic Planning
• Sales Management
• Organizational Design
• Organizational Effectiveness
• Sales Force Compensation
• Business Development
• Business Process Improvement
• Complexity Reduction
• Brand Development Strategy
• Sales Process
• Strategic Thinking
• Global Strategy
• Sports Management
• Sports Marketing
• Sponsorship Sales
• Consumer Products
• Consumer Package Goods
• Retail
• Cross-Functional Team Leadership
• Thought Leadership
• Strategic Consulting
• Strategic Leadership
• Leadership
• Communication Skills
• People Development
• Business Planning
• Go-to-Market Strategy
• Mergers & Acquisitions
• Strategy
• Management Consulting
• Growth Strategies
• Competitive Analysis
• Fmcg
• Recruiting
• Consulting
• Pricing Strategy
• Sponsorship
• Business Modeling