Michael Matthews
- Role
- Senior Analytics Analyst at Essencemediacom
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Michael Matthews
Senior Analytics Analyst at EssenceMediacom with expertise in delivering data-driven…
Experience
Senior Analytics Analyst
Aug 2023 — Present
Interim tenure dates: November 2022 - Present.\\\\n• Part of the YouTube division of the Media Futures Group.\\\\n• Lead Creative Testing and Brand Lift Study survey design and data reporting for H2 GenZ, Superbowl, NFL Draft, NFL Sunday Ticket campaigns.\\\\n• Analyzed respondent level data to identify statistically significant KPI trends using Excel and R.\\\\n• Presented Google management with in-depth recommendations on how to better approach future campaigns based on statistically significant data.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
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