Michael Lyke
- Role
- Market Insights Senior Manager at Cigna Healthcare
- Location
- South Windsor, CT, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Michael Lyke
A “Print Guy” to start, a “Digital Guy” at heart! I’ve connected multi-million dollar…
Experience
Market Insights Senior Manager
May 2020 — Present
Leadership in gauging the effectiveness and impact of customer communications
Education
University of Connecticut
Bachelor of Arts (BA), Journalism
1988 — 1992
Skills
- Media Planning
- Marketing
- Interactive Marketing
- Analytics
- Interactive Media Planning
- Customer Acquisition
- Direct Mail
- Management
- Mobile Marketing
- Client Presentation
- Online Marketing
- Strategy
- Multi-Channel Marketing
- Online Advertising
- Target Marketing
- Email Marketing
- Strategic Thinking
- Point of Purchase
- Digital Strategy
- Digital Media
- Predictive Analytics
- Database Marketing
- Crm
- Segmentation
- Direct Marketing
- Account Management
- Customer Segmentation Strategy
- Marketing Strategy
- Integrated Marketing
- Customer Relationship Management (Crm)
- Consumer Path to Purchase
- Lead Generation
- Advertising
- Digital Marketing
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