Mike Lukas

About Mike Lukas

I am a marketing professional with 3+ years of experience across consumer, brand, product and experiential marketing. As a result driven, high energy marketing leader, I thrive in a fast-paced, innovative, and growth oriented environment. I excel at conducting market research, developing strategic marketing plans, identifying opportunities for growth and building and managing strong consumer relationships.I am an alumnus of the University of Minnesota in which I studied Sports Management with an emphasis in marketing. I have utilized my marketing background to explore extraordinary experiences within the business world and I look to continue to expand my knowledge through learning opportunities.Through my years at the University of Minnesota, I was afforded the opportunity to continue my passion for sports as I was a member of the Men\'s Basketball team for two years. For my junior year summer I had the opportunity to intern for Wellnova Consumer Healthcare as a product/brand marketing and product development intern. During my internship, I delivered extensive market research to develop a product line to compete in the $267B health and wellness industry. Through this opportunity, I learned immensely about the product innovation and marketing process in which I developed a unique attention to detail, creative problem-solving skills, and the ability to interpret and adapt to the marketplace.After graduating and working with ESPN X Games, I began learning about digital marketing and used these skills to do freelance work, generating weekly leads and building brand awareness for Beckman Properties, a local business in my hometown. I expanded my digital marketing knowledge with the opportuntiy to work with multiple eCommerce brands. Through continued learning, and guidance from industry peers, I started Online Impact, LLC.After COVID hit, I was unfortunately laid off from ESPN X Games. This closed door led to a great new opportunity with Homestead Studio, a digital growth agency which helps eCommerce businesses scale. I am extremely grateful to be a part of this team and I am excited to continue sharpening my digital marketing skils to contribute to their growth!My passions extend beyond business as I enjoy traveling, hiking and spending my time on the water surrounded by friends and family!

Experience

1. Founder Growth Marketer

   Online Impact Llc

   Feb 2020 — Present · Appleton, WI, US

   Responsible for developing, implementing and managing the growth marketing strategy for direct-to-consumer eCommerce brands.

Education

• CAPA Global Education Network - London, England

  International Marketing/ International Business

  2017 — 2017

• University of Minnesota

  Bachelor of Science - BS, Sports Management

  2014 — 2018

Skills

• Competitive Analysis
• Sales Process
• Market Analysis
• Leadership
• Strategic Planning
• Marketing Plan Creation
• Financial Modeling
• Competitive Marketing Strategies
• Consumer Insight
• Microsoft Office
• Product Marketing
• Sports Nutrition
• Grocery Industry
• Marketing
• Microsoft Excel
• Powerpoint
• Marketing Strategy
• Microsoft Word
• Product Development
• Public Speaking