Michael Louwaert

Experience

1. Competitive Strategy Manager

   Procore Technologies

   Apr 2024 — Present

   Market and Competitor Analysis* Conduct in-depth research and analysis of market trends, customer needs, and competitor activities* Identify and monitor direct and indirect competitors, their product offerings, pricing strategies, and go-to-market approaches* Evaluate competitors\' strengths, weaknesses, opportunities, and threats* Gather competitive intelligence through various sources (industry reports, customer feedback, trade shows, etc.)Competitive Strategy Development* Formulate competitive strategies aligned with the company\'s overall business objectives and value proposition* Develop actionable plans to differentiate products/services and create unique value for customers* Recommend pricing, positioning, and marketing strategies to gain competitive edge* Identify potential partnerships, acquisitions, or market opportunities for growth and expansionStrategic Planning and Execution* Collaborate with cross-functional teams (marketing, product, sales, etc.) to implement competitive strategies* Develop and maintain a competitive playbook with tactics, messaging, and positioning against key rivals* Provide competitive insights and recommendations to support strategic decision-making* Monitor and report on the effectiveness of competitive strategies, making adjustments as neededCompetitive Enablement* Create and deliver training programs to educate and enable sales, marketing, and customer-facing teams on competitive positioning* Develop battle cards, sales tools, and other enablement resources to support competitive selling efforts* Facilitate competitive deal support and strategic account planning for high-stakes opportunities

Education

• Western Michigan University - Haworth College of Business

  Bachelors

  2003 — 2007

• Western Michigan University

  Bachelor's degree

  2003 — 2007

Skills

• Microsoft Word
• Team Leadership
• Budgets
• Sales Process
• Microsoft Office
• Sales
• Microsoft Excel
• Project Management
• Sales Management
• Business Development
• Negotiation
• Customer Satisfaction
• Contract Negotiation
• Leadership
• Cold Calling
• Strategic Planning
• Customer Service
• Management
• Team Building
• Account Management
• Outlook