Michael Lomonaco
Chief Revenue Officer | Scaling Direct-to-Employer Primary Care | Building Employer Health Strategies That Reduce Claims & Improve Outcomes
- Role
- Chief Revenue Officer (CRO) at HealthBar
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Michael Lomonaco
Employer-sponsored healthcare is one of the fastest rising costs facing organizations today, and most traditional solutions only address symptoms rather than root causes. At HealthBar, we partner directly with employers and the benefits advisors to deliver onsite, relationship-based primary and preventative care that improves access, reduces claims costs, and supports healthier workforces. As Chief Revenue Officer, I lead revenue strategy, partnerships, and growth across our employer and advisor ecosystem. Our focus is helping organizations with employees build smarter healthcare strategies through onsite and care models. My work sits at the intersection of: • Employer healthcare strategy • Value-based care • Benefits advisor partnerships • Revenue growth and market expansion I’m always interested in connecting with: • HR, Finance, and benefits leaders • Benefits advisors and consultants • Employers rethinking their healthcare strategy.
Experience
Chief Revenue Officer (CRO)
Jan 2025 — Present · Grand Rapids, MI, US
Lead revenue strategy and market expansion for a direct-to-employer healthcare model serving mid-market and large organizations• Build and manage advisor partnership ecosystem with leading benefits firms• Drive employer adoption of relationship-based primary care model• Scale go-to-market strategy across Michigan and emerging markets• Align sales, marketing, and partnerships around employer healthcare outcomes
Education
Michigan State University
Pre-Law/Criminal Justice; Communications
1998 — 2003
Yale School of Management
Executive Education Program, Behavioral Economics
2018
Skills
- Political Consulting
- Lead Generation
- Online Marketing
- Content Development
- Advertising
- Event Management
- Crisis Communications
- Public Relations
- Media Relations
- Customer Service
- Internal & External Communications
- Strategic Planning
- Social Media
- Fundraising
- Community Engagement
- Marketing Strategy
- New Business Development
- Social Networking
- Social Media Marketing
- SEO
- Press Releases
- Community Outreach
- Crm
- Web Marketing
- Management
- Project Management
- Marketing Communications
- Leadership
- Marketing
- Strategic Communications
- Public Speaking
- Non-Profits
- Nonprofits
- Campaigns
- Event Planning
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