Michael Leworthy
Marketing Director | Performance Brands & Product Storytelling | Motorsport Enthusiast
- Role
- Senior Director, Platform Strategy at Pure Storage
- Location
- Birmingham, MI, US
- LinkedIn followers
- 500 followers
About Michael Leworthy
Passionate technology and business manager, driving successful product evolution and customer satisfaction. Over twenty years of software, field and partner sales, product management, marketing, and planning experience in fast-paced environments. Responsible for managing teams and IC execution focused on product management and opportunity definition, business strategy, and product marketing, including bringing far-reaching products to market from inception to launch. Skilled product and business advocate working with senior leadership, industry and keynote events and across customers, partners, press, and analysts.
Experience
Senior Director, Platform Strategy
Jul 2023 — Present · MI, US
Own the global platform narrative and go-to-market strategy for Pure Storage’s Enterprise Data Cloud, aligning product, brand, motorsport-level performance thinking, and customer outcomes across the company. The work defines how the company shows up in the market, not just how it explains itself internally.Lead a senior team responsible for executive messaging, product and platform positioning, global field enablement, and major campaign frameworks used across regions and lines of business. Partner daily with engineering, product management, sales, communications, and global marketing to ensure a single, cohesive story scales worldwide.Operate as an influence-first leader in a highly matrixed organization, shaping decisions without direct authority and guiding teams through strategic shifts where the path is not fully defined. Known internally for bringing clarity, momentum, and belief to complex initiatives under pressure.
Skills
- Sales Enablement
- Virtualization
- Digital Strategy
- Pre-Sales
- Channel
- Leadership
- Product Management
- Go-to-Market Strategy
- Information Technology
- Saas
- Program Management
- Strategic Partnerships
- Demand Generation
- Enterprise Software
- Enterprise Architecture
- Partner Management
- Microsoft Azure
- Strategy
- Messaging
- Integration
- Cloud Computing
- Microsoft Products
- Management
- Marketing
- Strategic Planning
- Software as a Service (Saas)
- Business Development
- Digital Marketing
- Solution Selling
- Team Leadership
- Competitive Analysis
- Microsoft Technologies
- Hyper-V
- Team Management
- Product Marketing
- Business Strategy
- Marketing Strategy
- Integrated Marketing
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