Michael Laungani
Brand Partnerships & Collaborations Lead @Molson Coors Beverage Company
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WORK HISTORY
Brand Partnerships & Collaborations Lead @Molson Coors Beverage Company
Chicago, IL, US
Leading brand partnerships, collaborations and licensing with a focus on driving affinity, relevancy and retail conversion for Molson Coors\' portfolio beverage brands. Developing partnership strategies, identifying opportunities and directing end-to-end brand partnership roadmaps. Partner programming includes national and regional brand collaborations, cross-promotional partnerships, co-branded product development and retail licensing.Responsibilities:• Establish and evolve brand partnership strategy for MC beverage brands in alignment with overall business and brand objectives for US, Canadian and LATAM markets • Championing partnerships with brands in with fashion, food and other consumer lifestyle categories• Identifying strategic whitespace opportunities that enhance cultural relevancy and create commercial value• Steering cross-functional collaboration and ideation across brand, communications, field and shopper marketing teams• Continuously monitoring trends, cultural shifts and emerging voices in fashion, culinary, design, art, music and entertainment• Leading full partnership lifecycle: Sourcing, pitching, concepting, contract negotiations/deal structuring, guiding product development, activation planning and launch execution • P&L ownership of MCBC\'s retail licensing function
EDUCATION
United Nations International School
High School Diploma, Economics & Art
Washington University in St. Louis
Bachelor of Science in Business Administration, Dual Major: Marketing & Finance
ABOUT MICHAEL LAUNGANI
Multi-disciplinary marketing professional with extensive agency and corporate experience across a wide range of brands and industries. Committed to delivering innovative marketing solutions and consumer experiences through dynamic brand partnerships. A cross-functional navigator with a collaborative and consultative approach that takes pride in challenging convention to address the evolving needs of consumers.
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