Michael Larson

About Michael Larson

With more than 25 years of advertising agency experience, including having founded and led a successful, full-service agency for eighteen years, Michael is a highly sought-after thought leader regarded for his application of strategy and a relentless pursuit for creative solutions that ignite action. Michael has honed his skill through an innovative and intuitive approach to creating distinctive brands and inciting the mind shifts required to support them. He understands that driving success for brands resides in a deep understanding of people, their desires, and the ability to inspire change.Michael is driven by a passion for building brands. Leading them through an innovative and strategic process that provides an unwavering foundation for growth. Michael\'s steadfast dedication to this approach has forged two decades of trust with leading companies, executives, vendors, and employees, all of whom depend on him for his profound insights and unparalleled expertise.

Experience

1. Founder

   One Eighteen Advertising

   Apr 2003 — Present · Los Angeles, CA, US

   As the Founder of One Eighteen, a brand and advertising agency built for modern challenger brands—those bold enough to defy convention, disrupt categories, and take market share from the competition—Michael led the agency through a successful acquisition by Mod Op, where he served as Vice President of Creative. He has since returned One Eighteen to its independent roots with sharpened focus and renewed momentum.Mr. Larson\'s expertise lies in developing brand positioning and creative campaigns powered by data-driven insights, ensuring successful execution across multi-channel marketing strategies. With deep experience in real estate, lifestyle, and consumer brands, Michael brings both big-picture thinking and executional precision to every engagement.Highlights include:• Brand positioning and launch of Tesla Motors• Strategy and creative lead for Boar\'s Head\'s social media debut• Developed the first-ever online game for the Los Angeles Lakers• Created the campaign for Audi\'s largest U.S. dealershipClient experience includes:Tesla Motors, Audi, Subaru, VW, Porsche, Toyota, Boar\'s Head, Diabolo Beverage, Fast Fix’n, Barber Foods, Shakespeare Vodka, Lennar Homes, D.R. Horton Homes, Centex Homes, The Counter Burger, Los Angeles Lakers, Don Francisco\'s Coffee, Starwood Properties, HireRight, Menchie\'s Froyo, The Grove, Red Mango, Commerce Mortgage, City National Bank, Wedbush Securities, and Meaningful Beauty.

Education

• ArtCenter College of Design

  Photography

• ArtCenter College of Design

  Design and Photography

• San Diego State University

  Bachelor of Fine Arts, Graphic Design

  1988 — 1993

• Pasadena Art Center

  Photography

  1988 — 1989

Skills

• Corporate Identity
• Advertising
• Online Advertising
• Consumer Insights
• Brand Development
• Marketing Research
• Creative Direction
• Social Media Marketing
• Integrated Marketing
• Social Media
• Interactive Marketing
• Graphic Design
• Digital Media
• Media Buying
• Brand Management
• Packaging
• Marketing Strategy
• Marketing
• Online Marketing
• Strategy
• Digital Strategy
• Digital Marketing
• Marketing Communications