Michael Kurson
Building @ FirstTouch | Operationalize Social inside HubSpot | ex-Klaviyo #1 sales rep
- Role
- Head of Gtm at Firsttouch
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Michael Kurson
Trigger and track social actions directly inside HubSpot workflows, segments, and reporting dashboards.FirstTouch enables teams to Operationalize Social inside HubSpot with the same rigor and tracking as email.Scale your teams engagement while capturing 100% of activity in HubSpot for true revenue attribution and reporting.Our team is made up of former HubSpot and Klaviyo alum with backing from Resolute Ventures, Data Point Capital, Dharmesh Shah, Andrew Bialecki, Ed Hallen and more.A bit about me. I\'m a two time entrepreneur. After my first venture, Briggs Hard Seltzer (launched 2017), I started my tech career at Klaviyo in 2021. In 2022, I pitched an intra-preneurship project to help Klaviyo tap into new industries including wineries, wellness, restaurants, and hospitality which changed the trajectory of my tech career. In 2023, after nearly a year of working exclusively on new verticals, I became the top rep at the company. I attribute a lot of my sales success to trying to think outside the box, successfully generate pipeline, and working super closely with my business development partner / team.I\'m now building FirstTouch where we believe social is the future of how B2B SaaS companies will build awareness, relationships, and engage buyers. The missing piece is a deeply integrated platform that helps companies Operationalize Social across their entire org so they can orchestrate, action, and report on it. That\'s what we\'re working on!
Experience
Head of Gtm
Mar 2024 — Present · US
Operationalize Social inside HubSpot workflows, sequences, segments, and reporting dashboards, so you can action and report on it.Scale your teams engagement while capturing 100% of activity in HubSpot for true revenue attribution and reporting.Our team is made up of former HubSpot and Klaviyo alum with backing from Resolute Ventures, Data Point Capital, Dharmesh Shah, Andrew Bialecki, Ed Hallen and more.
Education
Babson College
BS, Entrepreneurship/Entrepreneurial Studies
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