Michael Koved

About Michael Koved

As a widely recognized analytics expert and President of Advanced Analytics, I accelerate…

Experience

1. President, Marketing Analytics Consultant, Uc Berkeley University Lecturer

   Advanced Analytics Llc

   Jul 2017 — Present · San Francisco, CA, US

   Marketing Consultant focused on powering your business with advanced analytics, bridging technology / analytics and strategic marketing. Marketing analytics expertise in attribution, and customer-focused best practices. Think of me as your Intel inside. Providing Analytics Consulting in 5 top-tier expert networks.HOW CAN I HELP YOU GROW YOUR BUSINESS?I help your organization understand customer behavior leading to accelerated revenue growth and increased engagement.SERVICES INCLUDE: Customer Strategy: Identify where value in the customer experience is generated and create data-driven, measurement strategies to enhance growth and cost-effectiveness. Marketing Analytics: Use innovative analysis methods to set meaningful KPIs, spot emerging trends in your customer base, build audiences, assess channel effectiveness and optimize spend, and gauge success. Prioritize and plan investments in the Marketing technology stack. Customer Metrics: Diagnose trends in sales, retention, churn and cross-sales. Devise targeting strategies for sales and engagement. Identify customer service pain points. Build Robust Analytic and Data Capabilities: Identify data management, technology and analytic gaps through consultative assessments. Design Next Gen Organization and Capabilities: To bolster your analytic teams, I design next-level organizations, mentor key leaders, train staff on analytic methods and recommend process improvements. I can fill resource gaps and address new needs. Influencing Executive Management: As a university lecturer, I am experienced in communicating complex ideas in an easily understood format to C-level and senior level leadership. I bring expertise and strategic insight to inform your decision making leading to successful outcomes.BOTTOM-LINE BENEFITS: Revenue growth, deep levels of customer engagement, reduced attrition and churn, optimize marketing spend and improved ROMI.Contact: M••••••@AdvancedAnalytics.Tech or 41••••••02

Education

• University of Pennsylvania

  MS

  1980 — 1981

• University of Pennsylvania

  Ph.D.

  1983 — 1986

• University at Buffalo

  BS

  1976 — 1979

Skills

• Segmentation
• Pricing
• Budgets
• Finance
• Cross-Functional Collaborations
• Portfolio Management
• Advanced Analytics
• Forecasting
• Sales
• Business Analysis
• Leadership
• Sales Operations
• Customer Retention
• Marketing
• Machine Learning
• Analytics
• Management
• Banking
• Risk Management
• Financial Analysis
• Statistical Data Analysis
• Change Management
• Financial Services
• Analysis
• Artificial Intelligence
• Strategy
• Strategic Planning