Michael K.

Experience

1. Senior Manager, Omnichannel Marketing

   Takeda

   Mar 2021 — Present · Cambridge, MA, US

   Leader of omni-channel strategy and innovation for the capabilities of the Neuroscience business unit.• Develop best-in-class Veeva CRM and digital marketing tools (Suggestions, MyInsights Dashboards, Rep Triggered Email, Timeline, Engage Virtual Meeting) to deliver the optimal end-user experience for our sales force, healthcare providers, and patients. • Empowered the sales force with strategic customer insights by developing two custom Veeva MyInsights dashboards that enable sales reps to have more personalized interactions with healthcare providers (95% utilization across field sales). • Managed the development, targeting, and deployment of an email program to inform healthcare providers and patients of Vyvanse’s loss of patent exclusivity ($3B revenue product).• Launched an innovative teledetailing and direct mail program to drive Motegrity sample utilization since the non-personal promotion brand does not have a dedicated sales force. • Led a cross-functional working group that delivered a new creative way to provide sales reps with additional opportunities to deliver Trintellix samples to healthcare providers and patients more efficiently. • Developed and launched a national sales training series (“How I Did It! Proven Strategies from the Field”) to improve omni-channel selling throughout the organization. • Created Veeva sales tool demo videos (Suggestions, Email, Engage Meeting, etc.) that serve as a foundational learning pillar for the sales force after identifying a significant knowledge gap across the organization. • Designed a SharePoint website and a print user manual that serve as the primary training resources for the sales force. • Excel at selecting and developing high-performing talent—managed a District Business Manager as a direct report and mentored a colleague in the Commercial Leadership Development Program.

Education

• Pace University

  BA, Psychology

• Questrom School of Business, Boston University

  Master of Business Administration (MBA), Marketing, Strategy & Innovation

  2017 — 2019

Skills

• Writing
• Team Leadership
• Communication Skills
• Human Resources
• Leadership
• Entrepreneurship
• Business Development
• Crm
• Public Speaking
• Management
• Hiring Employees
• Sales & Marketing Leadership
• Sales Management
• Marketing
• Marketing Coaching
• Building Relationships
• Sales
• Creative Problem Solving
• Customer Support
• Training
• New Business Development
• Advertising
• Website Development
• Proofreading
• Marketing Strategy
• Marketing Media
• SEO
• Product Training