Michael Wu
✈️ Digital Product, Customer Strategy and Innovation at United Airlines
- Role
- Senior Business Analyst - Digital Products Customer Strategy & Innovation at United Airlines
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Michael Wu
I relish managing and delivering products and supporting strategy that empowers and serves users/consumers while delivering for stakeholders. I have developed skills in product management & analysis, business strategic analysis, and airline revenue & fare management with a proven track record of success.I have a demonstrated grasp of qualitative and quantitative data that I use to draw actionable and innovative insights to elevate product experience and increase incremental revenue. My combination of global corporate airline experience, education/nonprofit working experience and US Top 20 academic experience allows me to adapt to different environments while delivering stellar results. I am constantly yearning for new knowledge and am excited to continue developing and growing in product/strategy management, brand and marketing, and the user/customer experience.
Experience
Senior Business Analyst - Digital Products Customer Strategy & Innovation
May 2024 — Present · Houston, TX, US
Senior Business Analyst for Digital Products within Customer Strategy and Innovation. I work to make the My Trip and My Account sections for the United mobile app and United.com better for our customers and drive communication of value addition.Projects:Member Benefits Center - Promotions Section: a dedicated section within the MBC that shows Cardmembers their available, active and past promotional offers, clearly showing their earned rewards, amounts possible to earn with spend and allowing them to register for promotions within MBC Member Benefits Center: a one-stop shop for United credit cardmembers to see their spend tracking, rewards earned, and more info about their suite of card benefitsMy Trips Refresh: bringing a fresh new look to the Current Trips Section with engaging images and enhanced presentation of trip infoImage Asset Migration to Content Management: MP Premier/Chase Credit Cards/United Club Cards to a hosted online service for easier future updates on app, web, and Apple WalletMilesPooling on mobile app: created base groundwork for a possible future iteration of MilesPooling native to the mobile app
Education
Rice University
Bachelor of Arts (B.A.), Political Science & Sociology, Minor in Anthropology
National Tsing Hua University
Graduate Certificate, Food and Urban Anthropology
Skills
- Microsoft Word
- Microsoft Office
- Microsoft Excel
- Powerpoint
- English to Chinese Translation
- Chinese to English Translation
- Organization
- Public Speaking
- Teamwork
- Information Retrieval
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