Michael Waddell
Co Founder at USWAG
- Role
- Director Custom and Team Sales at Swiftwick
- Location
- Franklin, TN, US
- LinkedIn followers
- 500 followers
About Michael Waddell
I am a cross-functional team player with a proven record of developing new businesses and…
Experience
Director Custom and Team Sales
Jan 2013 — Present · Brentwood, TN, US
Created and negotiated the opportunity for Swiftwick’s inaugural exposure on ESPN- Increased custom sock sales by 66% in 2014- Improved the custom socks customer base by 73% in 2014- Negotiated and secured Swiftwick’s first Collegiate licensed custom sock - Cultivated and maintained relationships with LIDS and Finish Line- Lead the development team for the 1st Fire Resistant performance compression sock- Organized the fire resistant sock testing team of 10+ drivers in the 2013 Indianapolis 500- Negotiated signage rights for cars with Target/Ganassi Racing and Michael Shank Racing for 2014 24 Hours of Daytona as well as helmet signage with Indy car drivers Justin Wilson and Josef Newgarden- Designed exclusive and limited edition custom socks for regional distribution which accounted for more than 30% of the regions’ monthly quota- Managed the Swiftwick operations teams’ production of the custom socks- Managed, protected, an developed brand voice in the customs division- Collaborated with operations to write a detailed brief that guides and manages the creative development timeline and process for the sales team- Served as a liaison between the customs product and the marketing team - Designed and developed a new, 8-inch sock for mainstream athletics and distribution points to extend the reach of the brand- Developed and implemented photo imagery standard for use both internally and externally
Education
Indiana University Bloomington
Bachelor's Degree, Sports Management
1988 — 1992
Temple University
Masters, Sports Marketing
1994 — 1996
Skills
- Sports Management
- Baseball
- Broadcast
- Leadership
- Social Media
- Sports Marketing
- Football
- Sponsorship
- Advertising
- Brand Management
- Social Networking
- Marketing Strategy
- Open Wheel Motorsports
- Contract Negotiation
- Selling
- Sales
- Radio
- Negotiation
- Media Buying
- Email Marketing
- Motorsports
- Social Media Marketing
- Event Management
- Sports
- Digital Media
- Indy Racing League
- Marketing
- Online Marketing
- Problem Solving
- Integrated Marketing
- Digital Marketing
- Relationship Marketing
- Brand Development
- Media Planning
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