Michael Dougherty
Executive Marketing Leader | CRM & Retention Strategist | Luxury, Fashion, and Beauty Growth Expert
- Role
- Vice President Ecommerce at VRAI
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Michael Dougherty
Senior marketing leader with 12+ years of experience accelerating digital, retention, and brand performance across luxury fashion, beauty, and fine jewelry sectors. Deliver measurable growth across DTC, wholesale, and marketplace channels by combining a founder’s mindset with data-driven strategy and creative storytelling.I’ve led cross-regional campaigns, built retention roadmaps, and scaled lifecycle marketing strategies, including CRM, email, SMS, and loyalty programs, to elevate customer lifetime value and revenue. My approach blends performance marketing, customer segmentation, and channel attribution (Northbeam, GA4) to inform targeted campaigns that move the needle. Whether launching a loyalty program or optimizing lifecycle flows, I focus on aligning marketing efforts with broader business goals to support both near-term gains and long-term brand equity.Selected Accomplishments: Retention Channel Revenue Growth: Drove $1.61M in retention revenue at Kirna Zabête with 76% returning customer rate and 2.4 times higher conversion than new users, while increasing email open rates to 57.3% and SMS revenue by 96% YoY. Loyalty Program Implementation and Performance: Launched a Shopify POS-integrated loyalty program at Kirna Zabête, increasing repeat purchases by 18% and VIP LTV by 55%. Beauty Retail Channel Growth: Delivered $595K in incremental revenue through digital campaigns for Bumble and bumble, activating 500+ salon and retail doors and aligning efforts across segmentation strategies. Wholesale Channel Growth: Created “WD Connect,” a digital portal for 200+ wholesale partners, driving monthly sales up 70% and engagement by 30%, while decreasing onboarding timelines by 40% through turnkey toolkits and collateral. Lifecycle Marketing Campaign Optimization: Developed targeted Klaviyo lifecycle campaigns at Kirna Zabête, driving 55% open rates and a 20% lift in site conversion. D•••••••@gmail.com
Experience
Vice President Ecommerce
Jan 2026 — Present · New York, NY, US
Education
Parsons School of Design - The New School
Bachelor of Fine Arts - BFA, Fashion Design
2006 — 2010
Moore College of Art
Young Artist Workshop- Fashion Design
2004 — 2005
Skills
- Networking
- Blogging
- Fashion Design
- Textiles
- Fashion
- Fashion Marketing
- Adobe Creative Suite
- Press Releases
- Digital Media
- Public Relations
- Apparel
- Online Advertising
- Retail
- Publicity
- Merchandising
- Social Networking
- Social Media Marketing
- Fashion Illustration
- Sales
- Draping
- Sketching
- Sewing
- Pattern
- Photo Shoots
- Indesign
- Mac
- Photography
- Brand Development
- Styling
- Event Planning
- Illustrator
- Fashion Shows
- Marketing
- Tech Packs
- Trend Analysis
- Illustration
- Visual Merchandising
- Creative Direction
- Social Media
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