Michael Difranco

About Michael Difranco

I am a professional and proud change catalyst who partners with Marketing & Procurement leaders to challenge their status quo and help them find more efficient and effective ways to manage/execute their physical marketing programs. With a \'trifecta\' background in engineering, marketing & business development the unique combination of business acumen, technical, & program solution selling is brought to bear on every client engagement and program I implement.

Experience

1. Sr Director of New Business Development

   Nvision, Proudly Part Of Bradyplus

   Mar 2018 — Present · Chicago, IL, US

   Partner with large brands to develop and implement a more centralized, holistic solution to how they create, buy, manage, store, and deliver their physical marketing materials to the market and end-users. We help Marketing Leaders (and their Teams) to streamline processes, get out of the weeds of execution, reduce waste and ultimately use their precious and limited marketing $$ more efficiently and effectively.

Education

• Cleveland State University

  M.B.A, Marketing Concentration

  1999 — 2001

• The University of Akron

  BSME, Mechanical Engineering

  1991 — 1995

Skills

• Program Management
• Sales Operations
• Customer Service
• Business Analysis
• Product Management
• Budgeting
• Project Management
• Product Launch
• Marketing Research
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Healthcare
• Strategic Planning
• Sales
• Advertising
• Team Management
• Strategy
• Management
• Training
• Product Marketing
• Leadership
• Medical Devices
• Product Development
• Market Development
• Market Research
• Entrepreneurship
• Budgets
• Marketing
• Market Planning
• Competitive Analysis