Michael Greene
- Role
- Senior Digital Marketing Manager at LexisNexis Risk Solutions
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Michael Greene
My career to date has involved managing a range of different digital projects including…
Experience
Senior Digital Marketing Manager
Jan 2022 — Present
Manage a global team responsible for web content creation, optimization, QA and approvals with a focus on SEO and UX/UI. Spans multiple web properties across various CMS platforms including Sitecore and WordPress\\\\n• Responsible for managing our Adobe Analytics website reporting, along with leading strategy and design for our PowerBi Dashboards. This includes connecting data from our SQL database, Eloqua, Salesforce and Adobe Analytics\\\\n• Responsible for website content layout, organization, structure and strategy; develop and test strategies to personalize content for target audiences\\\\n• Gather requirements from the portfolio and integrated marketing teams to understand marketing objectives and campaign calendar, whilst providing technical and content-based SEO recommendations that align with best practices\\\\n• Drive website and SEO strategy, evaluation and optimizations through web analytics\\\\n• Manage technical SEO strategy for global sites and blogs, including canonical and hreflang tags to ensure web properties are set up to maximize SEO value\\\\n• Create and improve processes, facilitate team training, develop intake templates and ensure team meets service-level agreements (SLAs)\\\\n• Employ robust test and learn strategies and processes to allow larger scale deployment of learnings to maximize ROI, including developing and implementing A/B testing strategies, usability testing/surveys and providing relevant analysis to drive B2B engagement and web activity\\\\n• Ensure visuals and content are on-brand and align with web style guidelines\\\\n• Keep up-to-date with web best practices and trends, monitor competitor websites and provide recommendations to drive increased engagement and leads\\\\n• Stay current with website cookies, tags and privacy policy regulations and recommend and coordinate updates as needed on our web properties\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Skills
- Microsoft Excel
- Risk Management
- Social Media
- Fitness Training
- Recruiting
- Team Leadership
- Business Development
- Teamwork
- Microsoft Office
- Research
- Account Management
- Project Planning
- Time Management
- Persistent
- Proactivity
- Marketing
- Program Management
- Leadership
- Sales
- Motivational Speaking
- Negotiation
- Team Motivator
- Project Management
- Training
- Strategy
- Outsourcing
- Determination
- Public Speaking
- Management
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