Michael Andersen
Audience Insights, Simon and Schuster
- Role
- Senior Director, Audience Insights and Metadata at Simon & Schuster
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
Experience
Senior Director, Audience Insights and Metadata
Dec 2024 — Present · New York, NY, US
Launching Audience Insights as a service through the corporate marketing team, providing insights across the company and imprints to help inform acquisitions, go to market strategies, and campaign optimizations.
Education
Case Western Reserve University School of Law
JD, Law
2007 — 2010
University of Pennsylvania - The Wharton School
BS, Marketing, Communications, English
2002 — 2006
Skills
- Digital Marketing
- Online Advertising
- Content Development
- Paranormal Romance
- Puns
- Memes
- Cat Herding
- Analytics
- Blogging
- Customer Relationship Management (Crm)
- Transmedia
- Strategy
- Hacking Marcel
- Social Media Measurement
- Digital Strategy
- Transmedia Storytelling
- Adding Really Long Skills to My Linkedin Profile
- Google Adwords
- Puppy Resumes
- Alternate Reality Games
- Google Analytics
- Interactive Marketing
- Storytelling
- Intellectual Property Issues
- Digital Media
- Mobile Marketing
- Doubleclick
- Social Media
- Content Strategy
- Chewing Gum
- Online Privacy
- Burgers
- Web Analytics
- Written & Oral Presentation Skills
- Crm
- Integrated Marketing
- New Media
- Advertising
- Sleeping
- Beef
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