Michael Jacobs
CEO & Founder at MarvelousProducts.com
- Role
- CEO at Marvelous Products
- Location
- Waynesboro, VA, US
- LinkedIn followers
- 500 followers
About Michael Jacobs
Since 2006, I\'ve worked as the CEO of MarvelousProducts.com. We provide the most innovative nutritional solutions for dogs and their owners. Our best selling products are the Osteo-Pet® Joint Care Line and the Benecoat™ Professional Skin, Hair and Coat Care line.My other professional accomplishments include: Developed consumer packaged goods line, a natural supplement brand for dogs. While this program was initially rejected by the Publix Supermarkets buyer, the consumer packaging was revamped; the taste profile updated and the supplement’s tablet shape changed. The five sku product line was updated in less than four weeks. The buyer respected our commitment and speed, ultimately placing the line on the shelves of over 600 Publix supermarkets.Implemented marketing plan for Sundown Vitamins for Kroger Supermarkets. Initial plan for mid-Atlantic region included category analysis, financial ROI achievement, 96 item customized endcaps, a broker implementation program for the initial rollout and successful relationships with both corporate buyers and each Kroger Marketing area (KMA).Specialties: Consumer Product Development, Branding and Identity, Search Engine Optimization, Sales and Marketing, Packaging.
Experience
CEO
Dec 2006 — Present · Waynesboro, VA, US
Online retailer marketing nutritional supplements for people and pets.
Education
Florida International University
Computer Science
1988 — 1992
Skills
- Account Management
- Ppc
- Strategy
- E-Commerce
- Consumer Product Development
- Marketing
- Analytics
- Digital Marketing
- Online Marketing
- SEO
- Web Analytics
- Advertising
- Online Advertising
- Sem
- Competitive Analysis
- Start-Ups
- Mobile Marketing
- Strategic Partnerships
- Entrepreneurship
- Sales
- Product Management
- Brand Management
- Packaging
- Marketing Strategy
- B2b
- Direct Marketing
- Product Development
- Market Planning
- Web Marketing
- Social Media
- Brand Development
- Product Marketing
- Lead Generation
- New Business Development
- Marketing Management
- Email Marketing
- Management
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