Michael Milana
Sr. Marketing Manager, Marketing
- Role
- Senior Marketing Manager at Liberty Mutual Insurance
- Location
- Suffolk County, MA, US
- LinkedIn followers
- 500 followers
About Michael Milana
I am a results-driven Senior Marketing Manager with a proven track record of driving impactful marketing strategies in both B2B and B2C environments. With a strong background in campaign development, brand management, and direct marketing, I thrive on creating innovative solutions that resonate with target audiences and drive business growth. My ability to blend analytical thinking with creativity allows me to develop strategic marketing plans that deliver measurable results. I am a collaborative leader who excels at building and motivating high-performing teams to achieve ambitious marketing goals. With a passion for staying ahead of industry trends and a dedication to continuous learning, I am committed to driving success for both my team and the overall organization.
Experience
Senior Marketing Manager
Jan 2024 — Present · Boston, MA, US
Acted as a liaison between 30+ internal and external stakeholders to execute a $80M direct marketing media and non-media RFP leading to a $14.5M cost reduction as well as adopt a new operational business model which reduced program and people inefficiencies• Negotiated 4 contracts with external agencies to save $7M ensuring competitive pricing on data and media purchases• Planned, developed, and implemented new direct marketing initiatives which led to $15M+ in incremental new business revenue with a 40% ROE• Identified and implemented new direct marketing best practices to reduce our media spend by $1.5M• Worked cross-functionally to oversee a $5.5M non-media budget while finding efficiencies/implementing a new process to projected to come in under budget • Developed and aligned internal/external partners on a new business opportunity eliminating cross-program inefficiencies to save $400k+• Onboarded, trained, and mentored junior team members on best practices while overseeing their day-to-day work
Education
University of Rhode Island
Bachelor's Degree, Communication and Media Studies
2010 — 2014
Kent School
High School Diploma
2006 — 2008
Skills
- Athletics
- Media Relations
- Marketing Communications
- Sports Management
- Digital Media
- Marketing
- Training
- Powerpoint
- Microsoft Excel
- Email Marketing
- People Skills
- Interviews
- Event Planning
- Direct Marketing
- Scouting
- Teamwork
- Social Media
- Sports Marketing
- Online Marketing
- Recruiting
- Market Planning
- Crm
- Customer Service
- Youtube
- Direct Mail
- Business Development
- Digital Marketing
- Relationship Marketing
- Account Management
- Microsoft Office
- Sales
- Social Networking
- Brand Awareness
- Event Management
- Digital Strategy
- Social Media Marketing
- Marketing Strategy
- Integrated Marketing
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