Michael Hope
VP Marketing Saas and On-premise Digital Preservation @Preservica
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WORK HISTORY
VP Marketing Saas and On-premise Digital Preservation @Preservica
Preservica is changing the way organizations safeguard digital information. As a world leader in Digital Preservation software, our SaaS (cloud hosted) and on premise active preservation solutions are used by leading companies, government organizations, archives, libraries and museums across 4 continents to protect and share valuable digital content, collections and electronic records for decades to come. Long-term Digital Preservation is a fast-emerging segment in Cloud Storage and Enterprise Content Management, and as a recognized leader Preservica has recently been featured in several technology analyst reports, including being named a Gartner “Cool Vendor”.Managing the team responsible for segmented global demand generation, sales and partner enablement, customer advocacy, product marketing, brand, corporate, digital and press and analyst engagement. Leveraging a full content driven go-to-market plan - including price and competitor analysis, vertical market propositions, product launch, complete rebrand and new website, sales and partner collateral, thought-leadership whitepaper & webinar series, Live Demo webinars, major conference attendance, joint training program with target industry bodies, partnership and alliance joint marketing, press/social media campaign and customer advocacy.Underpinned by roll-out of marketing automation (pardot) and CRM (salesforce)
EDUCATION
University of Essex
2.1 Hons, Computer Systems
SKILLS
ABOUT MICHAEL HOPE
An innovative, results-driven senior marketing director with a 20+ year track-record of…
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