Michael Hilburg

About Michael Hilburg

Results-Driven Leader and Problem Solver with senior-level experience using customer and market information to formulate strategic objectives, drive innovation, create and improve marketing efforts, and influence executives.• Managed and developed a team of customer insights researchers through a period of transition • Turned market research and statistics into impactful and innovative go-to-market strategies • Created global marketing campaigns for a $7 billion technology services portfolio• Analyzed market, policy, and competitor data to identify portfolio gaps and bring new products to market• Applied Lean thinking and human behavior principles to drive improved financial performance

Experience

1. Senior Manager Customer and Market Insights, and Print Strategist

   HP

   Sep 2017 — Present

   o Manage a team of dedicated customer insights research. o Drive the voice of customer into senior executive decision making to influence corporate-level strategies, marketing efforts, and new product development o Driving customer-focused growth: Led the customer research and value proposition creation from need identification to market launch for the multi-billion-dollar initiatives Used insights to grow offerings from research ideas to multi-billion dollar products. o Using customer insights to drive business results: Led customer segmentation research to better understand our printer shoppers. Unified these research learnings with existing customer data to drive new marketing assets and better online targeting, resulting in a 20% increase in campaign effectiveness despite a reduction in marketing spend. o Partnering to create and drives business strategy: Combined qualitative interview insights, brand tracking (quantitative) survey data, internal big data sets, and secondary market information to drive a North America-wide brand strategy. Resulted in a highly successful multi-million dollar, omni-channel marketing campaign (increase brand attitudes, brand preference, brand loyalty), and a host of related brand-focused offerings (improved warranty and support, improved eco-credentials). o Communicating to make insights accessible throughout the organization: Unlocked the power of customer research and insights, by bringing bite-sized insights to teams across of the business. Used mixed methods to reach over employees annually. Love the weekly occurance when I meet employees who talk to me using my segments and customer language.

Education

• Georgetown University

  MBA and Masters of Public Policy (MPP), Business Administration and Management, General

  2007 — 2010

• Washington University in St. Louis

  BSBA, Finance, Accounting & Management

  1997 — 2001

Skills

• Competitive Analysis
• IT Project Leadership
• Technology Change Management
• Product Marketing
• Program Management
• Financial Analysis
• Finance
• Business Strategy
• Financial Modeling
• Management Consulting
• Business Process Improvement
• Analysis
• Performance Management
• Strategic Partnerships
• Strategic Communications
• Governmental Affairs
• Public Policy
• Project Management Office (Pmo)
• Problem Solving
• Budgeting
• Federal Government
• Agile & Waterfall Methodologies
• Business Analysis
• Market Research
• Strategy
• Cross-Functional Team Leadership
• Marketing Strategy
• Business Development
• Digital Marketing
• Economic Policy
• Change Management
• Project Management
• Strategic Planning
• Agile Leadership
• Government
• Agile Project Management
• Product Management
• Data Analysis
• Local Government
• Lean Six Sigma Black Belt Certified (Asq)