Michael Herndon

Vice President Client Services, Publisher Solutions @DoubleVerify

San Diego, CA, US

Vice President Client Services, Publisher Solutions• Owned comprehensive Client Services go-to-market strategy and execution for global launch of DoubleVerify’s enterprise SaaS Publisher Suite.• Built global implementation and support team recognized by clients and competitors as the industry’s best.• Increased client adoption of products by upgrading self-service help resources, formalizing training programs and tightening integration between Client Services and Account Management teams.• Drove voice-of-customer transparency for product management through collaborative sessions with Client Services resulting in increased development prioritization accuracy and client satisfaction.• Reduced time-to-value for customers and internal costs for product implementations through staff, system and process upgrades.• Led post-acquisition integration of Ad-Juster Client Services staff and systems into DoubleVerify resulting in retention of all key team members and continuity of positive client journeys.Vice President Client Services, Ad-Juster (Acquired by DoubleVerify 11/2019)• Designed and executed cross-functional strategy that reduced revenue churn by 67%.• Stepped in to own product management for products comprising 97% of company revenue, served on hiring team for new product managers, and then seamlessly transitioned ownership back to Product Management.• Restructured and trained Client Services staff to enable addition of product implementation and pre-sales consultation responsibilities.• Increased sales management effectiveness through design and delivery of advanced Salesforce analytics.• Produced and sold Professional Services offerings that funded strategic development initiatives while enabling client success.• Selected by Ad-Juster CEO to manage all strategic client interviews by DoubleVerify’s due diligence team.

San Diego State University

Bachelor of Science, Business Administration, Finance