Mike Stratton
Marketing Executive | Loyalty Marketing | Marketing Analytics | Strategic Marketing | Brand | CRM | Performance Marketing | Cross-Functional Team Leadership
- Role
- Managing Director Relationship Marketing and Marketing Capabilities Martech at Barclays Bank US
- Location
- Henderson, NV, US
- LinkedIn followers
- 500 followers
About Mike Stratton
A performance-driven, passionate and innovative senior executive and strategic marketing leader with a 20+ years of experience and proven track record driving brand and customer acquisition and retention, delivering revenue and profit growth at the Center of Excellence, Divisional and Business Unit levels for Fortune 500 Public and Private Equity owned companies. A collaborative, compassionate, humble servant leader who builds consensus, working cross-functionally and interdepartmentally with management and stakeholders to achieve business goals. An accomplished and respected leader with demonstrated success building high performing teams in complex, matrixed environments with a proven track record of consistently exceeding expectations, identifying strategic business opportunities, optimizing market share, and creating scalable, repeatable, and profitable revenue. A customer obsessed, performance driven marketing strategist, brand, relationship and data driven marketer who combines brand, performance marketing, loyalty programs, CRM, data and technology to deliver high performing branded, data driven, personalized experiences across the customer lifecycle and journey.Marketing Strategy | Strategic PlanningBrand Building | Storytelling Consumer Insights | Market & Competitive AnalysisCustomer ExperienceCustomer Acquisition & RetentionCustomer Lifecycle and JourneyLoyalty MarketingCustomer Relationship ManagementPersonalization | Contact StrategyA/B Testing & ExperimentationPerformance Marketing | MediaIntegrated | Omni Channel MarketingMartechSales Strategy | Sales LeadershipMarketing AnalyticsRevenue Management | Pricing | YieldingP & L Management | Budgeting | ROI | Cost RecoveryTransformational Program Leadership
Experience
Managing Director Relationship Marketing and Marketing Capabilities Martech
May 2022 — Present · US
Education
University of Memphis
Bachelor of Business Administration (B.B.A.), Marketing and Finance
1989 — 1995
Skills
- Customer Segmentation Strategy
- Competitive Analysis
- Budgets
- Multi Cultural Marketing
- Gaming
- Relationship Marketing
- Marketing Management
- Hotel Management
- Casino
- Email Marketing
- Online Advertising
- Quality Assurance
- Food & Beverage
- Leadership
- Customer Service
- Strategic Planning
- Loyalty Marketing
- Management
- Team Building
- Direct Marketing
- Customer Acquisition
- Gaming Industry
- Strategic Financial Planning
- Mentoring
- Online Gaming
- Promotions
- Strategic Marketing
- Social Media Marketing
- Data Analysis
- Mobile Marketing
- Gambling
- Hospitality
- Strategy
- Database Marketing
- Marketing
- Test / Control Decision Science
- Marketing Research
- Vip
- Brand Management
- Marketing Strategy
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