Michael Harris
Senior Principal Consultant - Cx Adoption Coe @Oracle
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WORK HISTORY
Senior Principal Consultant - Cx Adoption Coe @Oracle
CX Consultant loyalty and CrowdTwist lead within EMEA. •Designed and created The Paddock, Oracle Red Bull Racing’s loyalty programme, bringing fans closer to Oracle Red Bull Racing than ever before. With The Paddock winning 2 awards at the International Loyalty Awards (Loyalty Re-defined, Best Loyalty Programme of the Year). Was also the acting loyalty manager. •Enabling global clients to learn more about and understand who their customers and fans are, and build actionable decision-making insights and strategies to enhance their experience and increase lifetime value. •Effective stakeholder engagement and communication. •Enabling global clients to develop their vision and Northstar goals. •Execution of strategy to deliver measurable outcomes. •Platform maturity advancement and ROI planning. •Driving greater value from client’s technology. •Translating CX & optimisation goals & objectives into actionable strategies & roadmaps. •Executing marketing techniques to maximise conversion, brand loyalty & revenue. •Identifying opportunities & providing recommendations of improvement or innovation. •Managing the relationship with multiple clients & various stakeholders. •Providing best practice & trend reports. •Agent for change & innovation, challenging ways of thinking to provide the greatest value. •Ensuring all campaign activity is aligned within budget available.
EDUCATION
The Manchester Metropolitan University
Master of Science - MSc Multi-Channel Retailing, Business
The Manchester Metropolitan University
Bachelor's degree, Adverting and Brand Management
SKILLS
ABOUT MICHAEL HARRIS
Loyalty is the goal, experience is everything. With 14 years of experience in CX…
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