Michael G. Robinson
Global Customer Insights & Analytics —US & Global Markets
- Role
- Market Insights, Consumer at Phathom Pharmaceuticals
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Michael G. Robinson
Global Market Research & Analytics Insights Senior Manager All Invitations to Connect Welcome LION – LinkedIn Open Networker Recruiters, HR Managers, Hiring Managers connect with me to get access to my network deep in industry Insights-driven market research and analytics professional specializing in synthesizing Primary and secondary market research (qualitative and quantitative market research) in the branded pharmaceutical, OTC and consumer packaged goods industries. Design market research and analytic tactical plans for successful brand launches & pipeline extensions, as well as inline products for US and global markets. I have experience working on both the manufacturer & vendor side. Have designed research plans for all touchpoints — HCPs (both hospital initiated & office-based products), payers/Access and patients/caregivers. Great strengths include multi project, research, and budget management, contract negotiations, analytical skills and process improvement, solid communication and presentation skills, and providing value-added insights & consultation to executive committee, co promotion partners, brand teams & field forces. Proficiency in Microsoft Office (Excel, Word, Powerpoint, Office). Experience with TABLEAU. Experience in DTC, Digital and Social media communication strategies Vendors: Do NOT Call my personal cell number Strength Finders Top 5 Themes: Empathy Communication Futuristic Arranger Strategic Myers-Briggs: ENTJ
Experience
Market Insights, Consumer
Mar 2022 — Present · Florham Park, NJ, US
Leading the Primary Market Research Insights designed to prepare for the successful launches of Gastro-focused Rx products across multiple indications
Education
Fairleigh Dickinson University
Entrepreneurship/Entrepreneurial Studies
Dale Carnegie
Certificate, Effective Communications & Human Relations
2010 — 2010
Rutgers University - Graduate School of Management
Certificate, Trends in Managed Markets; Pharmaceutical Marketing
2011 — 2011
Northwestern University - Kellogg School of Management
Certificate in Business Marketing Strategy, Certificate in Business Mktg Strategy
2009 — 2009
New Jersey City University
BS, Business Adminstration
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