Michael Glasper

About Michael Glasper

I am a Marketing Professional with a combined 4 years of experience in product marketing and data analytics. Between Google Advertising, Facebook Advertising, and Microsoft Advertising, I have helped companies research and draft promotional content that have generated $2M+ in revenue. As a Sales and Marketing Specialist at Hartford’s Camp Courant, I was in charge of putting together infographics for donors at our Annual Buddy Bash showing the year-over-year impact of their donations. While at Hartford’s Camp Courant, I was able to help the camp grow 20% increase in attendance. As an Account Executive at Logical Position, I help small-and-medium business owners establish, grow, and optimize their online advertising presence through mainly Google and Microsoft Advertising. I currently manage around in ad-spend between Google and Microsoft Advertising. I get excited about opportunities where I get to turn data into visuals that in turn can be easily digested by small-and-medium business owners alike. I love connecting with new people, you can reach me at m••••••••@gmail.com

Experience

1. Paid Media Account Manager

   Logical Position

   Jul 2020 — Present

   Manage a book of clients that operate in a small to medium size business market and be the main point of contact for their marketing campaign and overall digital marketing strategy • Maintain and develop an advertising relationship through a consultative and strategy driven approach and recommend additional product offerings when the opportunity makes sense for the client • Use advanced knowledge in digital marketing, while partnering with various departments, to provide analysis of existing PPC campaign performance and devise actionable insight for recommendations and strategies that align with our clients objectives • Complete daily tasks including reporting, follow up calls, and emails in a timely manner to maintain Account Manager performance expectations that include client retention benchmarks, upsells, and overall development • Exercise discretion and independent judgement when creating and modifying client accounts to ensure ad campaigns increase brand awareness and positively impact the clients ROI

Education

• The University of Memphis

  Marketing/Marketing Management, General