Michael Crean
Vice President, Head of Enterprise Salesforce Application Development @Voya Financial
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WORK HISTORY
Vice President, Head of Enterprise Salesforce Application Development @Voya Financial
New York, NY, US
Lead enterprise-wide salesforce and marketing cloud application development efforts spanning Retirement, Employee Benefits, and Investment Management organizations. Enable data driven Distribution Intelligence by leveraging Enterprise Data platform, leading to superior sales and customer retention outcomes. Manage annual Salesforce and Marketing Cloud budget of $16MM. Direct team of 100 Software Developers, Business Analysts and supporting staff across multiple locations in the US and offshore. Defined and implemented a data centric Salesforce CRM strategy using Microsoft Azure Cloud based architecture, including Salesforce integration with Master Data Management (MDM) platform TIBCO EBX, and using Snowflake for data storage. Realized $5MM+ savings for annual Salesforce budget, executing a 2-year cost containment program, including targeted staff reductions, contractor replacements with entry level talent, offshoring of roles and Salesforce license review and renegotiation. Executed e-Delivery program, utilizing Salesforce Marketing Cloud for digital delivery of client communications, including regulatory notices, saving $10MM+ costs associated with printing and mailing, and gathering data intelligence for cross-selling opportunities. Spearheaded transition of Salesforce development teams to fully Agile development methodology, providing faster time to market of enhancements in Voya’s ever evolving sales and marketing processes. Implemented new Salesforce CRM system for Employee Benefits Sales team, replacing a highly manual process maintained in MS Excel, utilizing cloud-based target architecture with integration to a Snowflake database for data storage and Tableau reporting. Eliminated risk to the business, closing several open audit items. A Data Governance process was established for managing ownership of Client 360 data across business lines. Created and successfully implemented multiple phases of a Salesforce CRM & Marketing Cloud 3-year Roadmap.
EDUCATION
SUNY Brockport
Bachelor of Science - BS, Computer Science
Farmingdale State College
Associate of Science - AS, Computer Science
SUNY Brockport
Bachelor of Science - BS, Mathematics
ABOUT MICHAEL CREAN
Senior Application Development Manager Providing Technology Solutions in the Global Financial Services Industry Accomplished leader with extensive experience architecting and implementing mission-critical software solutions for Investment Management front, back, and middle office teams. Directed data centric Salesforce CRM and Marketing implementations with Cloud based integration to Snowflake Databases. Spearheaded technology transformation cost reduction and containment initiatives, operational outsourcing projects and coordinated multiple merger and integration programs. Expertise in strategic business and technology planning, vendor management, contract negotiation and financial budgeting. Excellent communication, leadership, collaboration and teamwork skills. Veteran people manager with proven track record of building and retaining high performing teams globally. Interact and influence at all levels within the organization. Expertise includes: Salesforce | Marketing Cloud | Data Management | Agile & Waterfall Development | Azure Cloud Snowflake | Program & Project Management | Investment Management Technology Change Management | Vendor Management
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