Michael Gauld
Digital Marketing Leader | Growth and Performance
- Role
- Senior Manager at Amica Insurance
- Location
- Franklin, MA, US
- LinkedIn followers
- 500 followers
About Michael Gauld
Highly driven, optimistic marketing professional with experience managing clients and campaigns of all shapes and sizes, including small start ups and local businesses, mid-sized companies, as well as Fortune 500 companies. 19+ years in digital marketing and 12+ managing teamsAlways eager to build upon my skills, both professionally and personally.Specialties: Development, implementation and management of integrated, cross channel online marketing strategies.Experience leading diverse teams of content creators, SEO experts, Paid Search specialists and overseeing strategy for clients digital marketing campaigns.Experience in various B2B and B2C-focused industries such as Saas Technology, CPG, Fashion, Travel/Hospitality, Financial Services, Insurance, Health Care, Animal Health, Retail, Pharmaceuticals, Education, and the QSR/Food Services industry. Enjoy jumping in on data mining, insights development as well as implementation. Hands on experience in agile environments, working across multiple departments to effectively execute throughout the product lifecycle.
Experience
Senior Manager
Jan 2026 — Present
Education
University of Connecticut
Bachelor's degree
2003 — 2006
Skills
- Yahoo Search Marketing
- Marin Software
- Pay Per Click (Ppc)
- Display Advertising
- Sem
- E-Commerce
- Search Engine Optimization (SEO)
- Marketing Strategy
- Social Media Marketing
- Team Leadership
- Mobile Advertising
- Doubleclick
- Conversion Optimization
- Online Marketing
- Excel
- Dfa
- Digital Marketing
- Data Analysis
- Client Services
- Digital Strategy
- Comscore
- Msn Adcenter
- Social Media
- Omniture
- Google Adwords
- Web Analytics
- Integrated Marketing
- Online Advertising
- Retail
- Search Engine Marketing (Sem)
- SEO
- Analytics
- Ppc
- Customer Relationship Management (Crm)
- Search Advertising
- Advertising
- Organic Search
- Google Analytics
- Media Planning
- Basketball Coaching
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