Michael Gatti

About Michael Gatti

Marketing Operations Director with 20+ years driving measurable revenue growth through marketing technology optimization, demand generation, and data-driven strategy across B2B SaaS, healthcare technology, industrial manufacturing, and professional services sectors.CORE EXPERTISE- Marketing Technology Management: HubSpot, Salesforce, Microsoft Dynamics, Marketo- Demand Generation & Account-Based Marketing (ABM)- Marketing Analytics & Dashboard Development: Power BI, Google Analytics- Marketing Automation: Lead Scoring, Routing, Lifecycle Management- Cross-Functional Leadership: Sales, IT, Product, Finance Collaboration- Data Governance & Compliance: GDPR, CCPA Best Practices- Budget Management:$300K+ Annual Marketing BudgetsPROVEN RESULTS: Reduced cost-per-lead by 417% and customer acquisition costs by 290% Improved campaign efficiency by 400% through strategic optimization Increased market share by 22% over 3 years through integrated marketing operations Managed $400K+ annual digital advertising budgets with ROAS tracking Nearly tripled qualified pipeline through CRM optimization and marketing automation Achieved 28.8% average YOY revenue growth across client portfolioCURRENT ROLE:Director of Marketing at TRAiNED Inc, an AI-powered B2B SaaS mortgage processing platform. Leading go-to-market strategy, investor relations, and marketing operations. Optimized HubSpot CRM, built marketing automation systems, and developed comprehensive analytics frameworks tracking CAC, pipeline velocity, and ROMI.PREVIOUS EXPERIENCE:As Senior Director at MASSolutions, led marketing operations for enterprise clients across healthcare technology, industrial manufacturing, and B2B services. Built Power BI dashboards tracking multi-location performance, implemented ROAS tracking methodologies managing $400K annual digital budgets, and optimized marketing technology stacks delivering consistent double-digit revenue growth.INDUSTRIES SERVED:B2B SaaS • Healthcare Technology • Industrial Manufacturing • Financial Services • Professional Services • Non-ProfitSPECIALIZATIONS:MarTech Stack Implementation | Marketing Automation | CRM Optimization | Lead Management | Performance Analytics | Budget Optimization | Sales Enablement | Process Development | Executive Reporting

Experience

1. Director of Marketing

   Trained

   May 2025 — Present · Pittsburgh, PA, US

   AI-powered mortgage processing SaaS company with 99% data accuracy and pay-per-closed-loan pricing model.Leading comprehensive marketing strategy, investor relations, and marketing operations to drive qualified pipeline growth and support capital raise initiatives. Partner directly with CEO, CPO, CFO, and Business Development to execute go-to-market strategy across Independent Mortgage Banks, Credit Unions, and Community Banks.KEY ACCOMPLISHMENTS- Increased qualified leads from 5-7 to target of 20-30 monthly through integrated demand generation strategy and marketing automation- Optimized HubSpot CRM reducing sales pipeline stages, improving sales velocity and forecast accuracy- Built marketing automation systems with lead routing, lifecycle tracking, and automated nurture sequences supporting scalable growth- Developed 100-day go-to-market strategy with segment-specific messaging and value propositions for enterprise customer acquisition- Created comprehensive marketing analytics framework tracking CAC, conversion rates, pipeline velocity, and ROMI with executive dashboards- Produced thought leadership content including podcast concepts, case studies, and conference marketing materials- Managed equity crowdfunding campaign messaging and investor communications supporting capital raise objectives- Developed conference marketing strategies for industry events (TMC Fall, ACUMA Annual) with pre-event, on-site, and follow-up activationTECHNICAL ENVIRONMENT:HubSpot CRM, Marketing Automation Platforms, Google Analytics, Content Management Systems, Video Production Tools

Education

• Duquesne University

  Bachelor, Marketing

Skills

• Social Media Marketing
• Web Analytics
• Integrated Marketing
• Marketing
• Google Analytics
• Media Planning
• Web Marketing
• Project Management
• Marketing Research
• Marketing Solutions
• Advertising
• Ppc
• Market Planning
• Lead Generation
• Strategy
• E-Commerce
• Online Advertising
• Mobile Marketing
• Budgeting
• Sales
• Creative Development
• SEO
• Brand Development
• Business Development
• Digital Marketing
• Brand Management
• Marketing Strategy
• Crm
• Mystery Shopping
• Direct Marketing
• Public Relations
• Internal Communications
• Budgets
• Direct Mail
• Advertising Sales
• Strategic Planning
• B2b Marketing
• Online Marketing
• New Business Development
• Selling