Mike Gadsby

About Mike Gadsby

I help leadership teams activate AI advantage. As Co-Founder and Chief Innovation Officer at O3XO, I guide organizations from education to execution, designing and deploying AI initiatives that teams actually adopt, trust, and use to create competitive advantage.My approach is grounded in 25+ years of digital transformation experience. As Co-Founder of O3, we partner with complex organizations to design, build, and optimize digital experiences tied to measurable business impact. Two decades of that work taught me a simple truth: AI transformation fails when companies chase hype instead of outcomes.At O3XO, we focus on proving value quickly, staying tool-agnostic, aligning to existing workflows, and building adoption into the process, not just bolting it on at the end. I personally lead client engagements from initial assessment through scaled deployment, facilitating executive workshops, defining phased roadmaps, overseeing pilot development, and guiding organizations through adoption and change.Beyond client work, I regularly speak at conferences, teach graduate-level courses on practical AI implementation, and I am a Co-Founder of the 1682 Conference, where business leaders explore how AI is transforming profit and process.Current focus: Building O3XO\'s industry-specific methodologies, refining our \"human-looped by design\" approach, and helping organizations achieve real ROI from AI investments.

Experience

1. Co-founder Chief Innovation Officer

   O3xo

   Jan 2025 — Present · Philadelphia, PA, US

   I lead client engagements from initial assessment through scaled deployment. This includes collaborating with our AI strategists and technologists to facilitate executive workshops to surface high-impact use cases, building phased implementation roadmaps, overseeing pilot development, and guiding organizations through adoption and change management. I also direct O3XO\'s industry-specific methodologies, create content for speaking engagements, and advise clients on navigating vendor selection and build-vs-buy decisions.

Education

• University of Pennsylvania

  BA, Economics

  1996 — 2000

Skills

• Interactive Marketing
• Online Advertising
• Corporate Branding
• Digital Media
• Mobile Devices
• Information Architecture
• Online Marketing
• Web Design
• Interactive Advertising
• Creative Strategy
• User Experience
• Marketing Strategy
• Digital Marketing
• Integrated Marketing
• Interaction Design
• Brand Development
• User Interface Design
• Google Analytics
• Creative Direction
• E-Commerce
• Digital Strategy