Michael Terry

About Michael Terry

As a passionate and seasoned communications leader, I bring over a decade of experience shaping brand narratives, leading global media relations, and driving audience engagement for some of the world’s most recognized sports organizations. From the Olympic Games to World Championships, I have successfully elevated organization visibility, managed high-stakes crisis communications, and developed integrated PR and digital strategies that enhance fan experiences and drive commercial and stakeholder success.I specialize in:• Media Relations & Operations - Driving organizational value through media relationships and operational experience at major sporting events.• Executive & Crisis Communications – Protecting and strengthening brand reputation through strategic messaging and media relations.• Brand Storytelling & Content Strategy – Creating compelling, multi-platform narratives that resonate with global audiences.• Broadcast & Digital Media Partnerships – Collaborating with major networks (NBC, ESPN, etc.) to maximize exposure and engagement.• Strategic Leadership & Team Development – Leading teams and projects, fostering relationships, and aligning PR efforts with business objectives.

Experience

1. Director of Communications

   Usa Basketball

   Aug 2022 — Present · Colorado Springs, CO, US

   Lead communications and media relations for multiple USA Basketball national teams, including serving as lead press officer for the Women’s National Team at the 2024 Olympic Games and press officer at the 2023 FIBA Men’s World Cup. Play critical role in communications department’s operations, including long-term planning, crisis communications, integrated storytelling across different platforms and partners, and cross- departmental project management. Led strategic redesigns of usab.com and usabfoundation.org, driving increased traffic and fan engagement. Manage and mentor communications staff while collaborating across organization and its partners to support brand, community, and sport development initiatives.

Education

• The University of Georgia

  Bachelor of Arts (BA)

• The University of Georgia

  Master of Science (MS)

Skills

• Teamwork
• Microsoft Office
• Multi Tasking
• Sports
• Social Networking
• Blogging
• Editing
• Event Planning
• Facebook
• Public Speaking
• Event Management and Planning
• Sports Management
• Video and Audio Editing
• Public Relations
• Media Relations
• Twitter
• Social Media
• Web Content Management
• Video
• Web Design
• Journalism
• Adobe Creative Suite
• Social Media Platforms
• Social Media Marketing
• Team Player
• Microsoft Powerpoint
• Writing
• Netitor
• Marketing
• Press Releases
• Digital Media
• Sports Business