Michael Flannigan
Marketing Director @Dayforce
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WORK HISTORY
Marketing Director @Dayforce
Glasgow, GB
Established the EMEA marketing function from a single contributor to a multi-disciplined, region wide team.• Scaled the team during rapid growth from 2018 to 2024.• Consistently achieved and exceeded pipeline targets.• Led demand generation, ABM, and sales alignment strategies to drive high-quality leads.
EDUCATION
University of the West of Scotland
HND, Communication
CIM | The Chartered Institute of Marketing
Professional Diploma, Marketing Planning, Marketing Research, Marketing Management in Practice
SKILLS
ABOUT MICHAEL FLANNIGAN
B2B marketing leader specialising in integrated campaigns, field marketing, and enterprise pipeline growth across EMEA and global, matrixed organisations.At Dayforce, I built the EMEA marketing function from the ground up and grew it into a multi-disciplinary team. I have led integrated programmes across ABM, demand generation, content, events and digital performance, delivering consistent pipeline growth and $100M+ annual pipeline influence.I bring a structured approach to go-to-market: clear campaign strategy, strong alignment with sales, disciplined measurement, and continuous optimisation to improve conversion and velocity. Known as a calm, pragmatic, player-coach leader who builds momentum through clarity, ownership and cross-functional partnership.
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