Michael Fisher

National Sales Manager - Walmart & Sporting Goods Division @Lodge Cast Iron

South Pittsburg, TN, US

Directly manage 3 Sr. Key Account Managers who handles Hardware, Farm/Ranch, Food Service, and Premium Channels along with 1 Sales Support Associate- Establish sales goals for each associate and channel and ensure that each person stays on target to achieve the goals- Leads in contract negotiations in major accounts within assigned channels.Manages a sales team of manufacturer’s rep groups covering the U.S, selling to major sporting goods retailers and Buying Groups including, Dick’s Sporting Goods, Academy, Bass Pro Shops/Cabela’s, Sportsman\'s Warehouse, Gander Outdoors, Scheels, Buc-ee’s, Meijer, NBS, Worldwide, Sports Inc, Tractor Supply and others- 45.7% sales growth in 2021 for the Sporting Good ChannelDeveloped and revise a Business Plan for the sporting good division that included sales targets, projected expense budgets and product recommendations to help drive business for short- and long-term success.Led the Walmart team and driving significant growth in store and online 20••••22.Grew sales by 52.6% in Walmart between 2019 and 2021 thru expanded distribution and improved assortments.Establish sales goals for major accounts and rep groupsAnnual and monthly forecasting for the Sporting Good division and direct accountsResponsible for a new in store merchandising program to improve sell-thru and total salesDirect management of the Dollar General Account with a successful product rollout in 2023

Ashland University

MBA, Business Administration

Liberty University

B.S., Business Management