Michael Fisher

About Michael Fisher

Award-winning Sales, Marketing and Sales Operations Executive with 19 years of continual management and sales success with national, regional and independent retailers. Consistently exceeds established sales goals, improves ongoing relationships with key distribution partners, and empowers employees to achieve personal and professional success. Skilled in planning, development and implementation of sales plans that deliver increased sales and profits.Specialties- Contract Negotiations- Senior-Level Presentations- Strategic Sales Planning- Sales Report Analysis- P&L Management- Team Building- Business Development- Project Management- Relationship Management- Staff Training, Mentoring, Coaching- Product Development

Experience

1. National Sales Manager - Walmart & Sporting Goods Division

   Lodge Cast Iron

   Dec 2014 — Present · South Pittsburg, TN, US

   Directly manage 3 Sr. Key Account Managers who handles Hardware, Farm/Ranch, Food Service, and Premium Channels along with 1 Sales Support Associate- Establish sales goals for each associate and channel and ensure that each person stays on target to achieve the goals- Leads in contract negotiations in major accounts within assigned channels.Manages a sales team of manufacturer’s rep groups covering the U.S, selling to major sporting goods retailers and Buying Groups including, Dick’s Sporting Goods, Academy, Bass Pro Shops/Cabela’s, Sportsman\'s Warehouse, Gander Outdoors, Scheels, Buc-ee’s, Meijer, NBS, Worldwide, Sports Inc, Tractor Supply and others- 45.7% sales growth in 2021 for the Sporting Good ChannelDeveloped and revise a Business Plan for the sporting good division that included sales targets, projected expense budgets and product recommendations to help drive business for short- and long-term success.Led the Walmart team and driving significant growth in store and online 20••••22.Grew sales by 52.6% in Walmart between 2019 and 2021 thru expanded distribution and improved assortments.Establish sales goals for major accounts and rep groupsAnnual and monthly forecasting for the Sporting Good division and direct accountsResponsible for a new in store merchandising program to improve sell-thru and total salesDirect management of the Dollar General Account with a successful product rollout in 2023

Education

• Ashland University

  MBA, Business Administration

  2002 — 2006

• Liberty University

  B.S., Business Management

  1987 — 2002

Skills

• Marketing
• National Accounts
• New Business Development
• Strategy
• - Contract Negotiations
• Product Development
• Account Management
• Strategic Planning
• - Staff Training, Mentoring & Coaching
• Sales
• Distributors
• Business Development
• Sales Plan
• Senior-Level Presentations
• Marketing Strategy
• Business Planning
• Sales Operations
• Competitive Analysis
• Contract Negotiation
• Selling
• Customer Service
• Sales Management
• P&L Management
• Pricing
• Project Management
• Merchandising
• Leadership
• Management
• Team Building
• Coaching
• Business-to-Business (B2b)
• Forecasting
• Advertising
• Retail
• B2b
• Relationship Management