Michael Ferrulli

About Michael Ferrulli

I am a casino marketing executive with more than 20 years of experience driving VIP player development, portfolio profitability, and strategic revenue growth in the Las Vegas market. Throughout my career I have built and scaled multi-million-dollar books of business by combining disciplined reinvestment strategy, data driven decision-making, and high-touch guest relationship management. I have expanded VIP portfolios by more than 50%, doubled net gaming revenue year over year, and consistently exceeded theoretical and profitability benchmarks. My leadership approach centers on transforming player development from a transactional function into a structured growth engine. I focus on aligning acquisition, retention, ADT optimization, and comp strategy with long-term profitability while fostering high-performance host teams built on accountability and service excellence. I bring deep expertise in- VIP acquisition and retention strategy - Net Gaming Revenue (NGR) growth - Theoritical and ADT optimization - Reinvestment governance and margin protection - Host performance development and KPI alignment - High-net-worth relationship managementI am passionate abount building sustainable player development systems that elevate the guest experience while protecting profitabilty and driving measurable revenue impact. If you are seeking a strategic leader who understands both the numbers and the relationships behind them, I welcome the opportunity to connect.

Experience

1. Senior Executive Casino Host

   Virgin Hotels Las Vegas

   Apr 2025 — Present · Las Vegas, NV, US

   Manage a portfolio of 250 VIP guests generating $2.5M in annual net gaming revenue (NGR)- Achieved #2 host team ranking within first 4 months based on revenue performance and portfolio growth- Implement targeted reinvestment strategies leveraging ADT, trip frequency, and profitability analysis- Drive VIP acquisition through outbound prospecting, referrals, and hosted events- Optimize KPIs, including NGR, theoretical growth, reinvestment %, and trip yield.

Education

• University of Nevada-Las Vegas

  BS - Hotel Administration, Hospitality Industry

  1999 — 2003

Skills

• Menu Development
• Restaurant Management
• Food & Beverage
• Banquets
• Customer Service
• Vip
• Database Marketing
• Marketing
• Nightlife
• Tourism
• Event Planning
• Loyalty Programs
• Hospitality Industry
• Social Media Marketing
• Loyalty Marketing
• Casino Gaming
• Guest Service Management
• Direct Marketing
• Sales
• Hiring
• Convention Services
• Property Management Systems
• Vip Services
• Process Scheduler
• Pre-Opening
• Hospitality
• Revenue Analysis
• Concierge Services
• Opening Hotels
• Micros
• Gaming
• Hotel Management
• Casino
• Marketing Strategy
• Rooms Division
• Poker
• Restaurants
• Fine Dining
• Budgets
• Food