Michael Ewasyshyn

About Michael Ewasyshyn

I’m a digital marketing and retail media leader who loves turning ideas into impact. Over the past 15+ years, I’ve helped brands grow across Amazon, Walmart, and emerging eCommerce platforms by blending strategic thinking with hands-on execution.I’m passionate about building systems that scale and teams that thrive. Whether it’s refining campaign structures, launching new service models, or connecting creative and performance, I focus on making the work smarter and the results stronger.At my core, I’m a builder. Whether it’s mentoring talent, optimizing processes, or elevating client outcomes, I’m driven to make things sharper, smarter, and more impactful every day.

Experience

1. Director, Retail Media

   The Barcode Group

   Apr 2024 — Present · Raleigh, NC, US

   Lead a high-performing team of Retail Media Managers overseeing advertising programs across Amazon Ads, Walmart Connect, and Target Roundel Media Studio. Responsible for strategy, execution, and performance for a diverse client portfolio representing major CPG and retail brands.Revenue Growth & Leadership: Drove a 60% year-over-year revenue increase within the first year of leading the team by strengthening client partnerships, improving operational scalability, and expanding service offerings.Innovation & AI Integration: Spearheaded AI adoption across the division by developing custom GPT frameworks grounded in team SOPs and retail media best practices, improving campaign insights and workflow efficiency.Operational Excellence: Streamlined agency operations through the creation of scope-based bandwidth models, enhanced invoicing accuracy, standardized business development tracking, and formalized 1:1 leadership protocols for direct reports.Platform Enablement: Directed the onboarding of 100+ client accounts to Skai, collaborating closely with platform partners to create workflow templates and automated reporting dashboards that accelerated adoption and improved visibility.Strategic Enablement: Authored the Retail Media Manager Playbook, codifying best practices for campaign structure, optimization, and client communication to drive consistency and scale across teams.Partnership & Growth Strategy: Managed strategic partnerships with Amazon, Walmart, Target/RMS, and Skai, aligning agency capabilities with emerging retail media innovations. Developed a cross-sell framework that generated 20+ new engagements within the first year.

Education

• Appalachian State University

  Bachelor of Business Administration (BBA), Computer and Information Sciences & Marketing

  1998 — 2003

Skills

• Online Marketing
• Direct Marketing
• Account Management
• Campaign Management
• Digital Strategy
• Web Analytics
• Ppc Bid Management
• E-Commerce Optimization
• Paid Search Strategy
• Sem
• E-Commerce SEO
• Internet Strategy
• Landing Page Optimization
• Conversion Optimization
• Ppc
• E-Commerce
• Copywriting
• SEO
• Lead Generation
• Advertising
• Organic Search
• Website Development
• Marketing Strategy
• Display Advertising
• Google Analytics
• Retargeting
• Web Strategy
• Yahoo Search Marketing
• Analytics
• Online Marketing Analysis
• Paid Search Campaigns
• Link Building
• Online Lead Generation
• Competitive Analysis
• Css
• Google Adwords
• Google Webmaster Tools
• Marketing
• A/B Testing
• Web Marketing