Michael Olsen

Digital Marketing Consultant @Independent Consultant

Kihei, HI, US

Offer digital communications and strategy support to a variety of consumer goods and biopharma clients. Key projects and assignments include: Leading consumer engagement and omnichannel strategy for the second largest global pharma company, delivering customer-centric experiences that accelerate product demand Website redesign and digital property optimization for a VR company, implementing growth strategies across web, social and retail locations to increase brand awareness and product sales Website relaunch for an alcohol beverage brand, integrated with new product delivery methods during COVID-19, resulting in +36% increase in online orders in Q2 2020 Drove +22% increase in online sales for a health & wellness retailer, leveraging first-party customer sales data in dynamic email campaigns to better predict customer preferences Served as interim Head of Marketing for a 150-year-old Chicago landmark and retailer, supervising a team of two digital practitioners execute across website, email, social, and paid channels, yielding +22% ROAS Partnered with a Human Rights Law Firm for annual fundraiser, guiding the design and execution of the digital campaign, and surpassing the donation goal by 120% Delivered product positioning and A/B testing for a corporate HR platform, resulting in a 90% lift in leads within three months of rollout Led web design and analytics implementation for a luxury vacation rentals company on Maui, HI, resulting in refined audience segmentation and new customer insights

Wheaton College

BA

The Seattle School of Theology & Psychology

MA, Psychology

Black Forest Academy

Baden-Württemberg, Germany