Michael Swisher

Global Analytic Insights Manager @The Clorox Company

Oak Park, IL, US

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Feb 2022 — Present

Global Analytic Insights Manager @The Clorox Company

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Chicago, IL, US

Building and enhancing the Net Revenue Management capability for Clorox, working with Business Units and Sales Teams to enhance revenue and margin growth by optimizing Pricing & Price Gaps, Price Pack Architecture, Trade, Product Assortment Mix and Promotional Activity.Built a start to end solution on Microsoft Fabric, from data acquisition (ETL), data ingestion using Azure Data Factory pipelines into data cubes, through to Power BI and Power Platform reporting tools for Business Unit and Sales Team consumption.

EDUCATION

1979 — 1980

Ball State University

BS, Marketing/Market Research

2018

MIT Sloan School of Management

Digital Marketing Analytics

SKILLS

Panel Data AnalysisMarketing ResearchBusiness InsightsNielsenLeadershipConsumer InsightProduct InnovationManagementP&L ManagementBrand EquityConsumer BehaviourFmcgGroceryCrmBrand ManagementCross-Functional Team LeadershipMarketing StrategyTrade MarketingBusiness IntelligenceConsumer ProductsIntegrated MarketingBusiness Intelligence ToolsFast-Moving Consumer Goods (Fmcg)Strategic PlanningBrand ArchitectureControl Panel DesignMarket AnalysisProduct DevelopmentAnalysisBusiness PlanningPricingPricing StrategyCompetitive AnalysisMarketingContract NegotiationStart-UpsSegmentationMarket ResearchBusiness DevelopmentForecasting

ABOUT MICHAEL SWISHER

Analytics, Insights, Information and Business Intelligence Executive

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