Mike Dresen

About Mike Dresen

MICHAEL DRESENProduct Management, Development and Marketing Leader, with success guiding the product life cycle from concept and the commercialization process, through launch, sales optimization, product improvement, and eventual end of life, with focus on driving value by growing market share profitably. Background in vendor management, e-commerce, product marketing, supply chain management, and retail process.Skilled at building relationships and obtaining buy-in across functions and levels to ensure smooth implementation of initiatives.

Experience

1. Lead Product Manager

   Cyber Power Systems Usa , Inc

   Aug 2022 — Present · Minneapolis, MN, US

   Manage the overall direction of products, including strategic planning and tactical implementation. I work closely with the Engineering, Marketing and Sales teams to create, manage, and execute the product roadmap for a portfolio of power products including UPS (uninterruptable power supplies), surge protectors, and power accessories.Main Responsibilities: Product Planning and Development• Product roadmap curation.• Manage technical specifications of products in the assortment.• Provide product recommendations to customers based on an understanding of their needs.• Conduct and maintain competitive analysis and research to evaluate pricing, feature trends, customer benefits, and market positioning.• Identify strengths and weaknesses to assist in establishing competitive pricing• Help develop tools to educate and assist the Sales team.• Gather and provide customer and market feedback to the Product Development team to drive new product development activities.• Manage product marketing throughout lifecycle (development and product launch through discontinuation).Marketing and Training• Work with Marketing team to ensure successful product launch, promotion of products, and the development of launch kits.• Assist Marketing team with the development of product support material.• Create product training material and provide internal and external product training as necessary.

Education

• University of Wisconsin-Madison

  BACHELOR OF ARTS, Consumer Science; Retail Management

  1990 — 1995

Skills

• Program Management
• Supply Chain Management
• Vendor Management
• Customer Insight
• Product Marketing
• Merchandising
• P&L
• Business Process Improvement
• Leadership
• Market Planning
• Retail
• Competitive Analysis
• Customer Experience
• Sales Operations
• Pricing Strategy
• Strategy
• E-Commerce
• Product Development
• Multi-Channel Retail
• Analysis
• Process Improvement
• Assortment
• Profit
• Pricing
• P&L Management
• Multi-Channel Marketing
• Product Launch
• Budgets
• Product Management
• Management
• Training
• Customer Satisfaction
• Marketing
• Forecasting
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Integrated Marketing
• Sales
• Consumer Electronics