Michael Doneff

About Michael Doneff

Over the span of his 30+ year career, Michael Doneff has made an indelible mark through his work with leading luxury lifestyle brands in hospitality, food and beverage, design and wellness. His entrepreneurial approach, business acumen and instinctive skills as a brand steward have made Michael an invaluable strategist and effective leader for new concept development, launches and brand reinventions. He has successfully spearheaded branding, design, experiential, marketing and communications for both nascent companies and some of the world’s most revered brands.

Experience

1. Vice President, F & B Concept & Brand Development, Global

   Four Seasons

   Jan 2024 — Present · Miami, FL, US

   Direct and oversee the creative development and strategic positioning of all new food & beverage concepts and brand identities for Four Seasons’ iconic hotels, resorts, residences, yacht and other branded entities globally. Strategically guide the creation of these restaurants and bars from initial ideation to opening, ensuring every experiential touchpoint authentically brings the concept to life, from interior design and naming/branding to tabletop, music curation and employee fashion. In addition, drive the ongoing evolution of all existing Four Seasons restaurant and bar brands to ensure they are world class as well as compelling local destinations, overseeing all reconcepting and renovations of existing F&B outlets as needed. Play an active role in F&B development and creative strategy for the company, as well as help orchestrate and leverage partnerships with like-minded luxury brands in the F&B and lifestyle space through ongoing activations both on property and off-site.

Education

• University of Wisconsin-Madison

  BS, Economics & International Relations