Michael Glen
Conversion Rate Optimization Project Manager @Webselenese
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WORK HISTORY
Conversion Rate Optimization Project Manager @Webselenese
EDUCATION
Wits Professional Development Hub
Diploma
University of South Africa/Universiteit van Suid-Afrika
Bachelor of Arts (Hons) - BA
The Blackford Centre
Diploma
University of the Witwatersrand
Bachelor of Arts - BA
ABOUT MICHAEL GLEN
Results-driven conversion rate optimization copywriter and digital marketer. I help optimize e-commerce, lead-generation, and affiliate websites to improve their digital customer journeys and increase sales. Instrumental in driving conversion rates up by 88% and revenue by 108% through writing high-impact copy for tech industry PPC landing pages. Skilled in hypothesis-driven strategies for effective landing page and website optimization. With a keen eye for identifying conversion opportunities through detailed analysis, persuasive copywriting, and effective UI/UX principles. Eager to channel this expertise to drive growth and success as part of a dynamic team and company. Technical Skills & Tools: Slack, Trello, Canva, Asana, Google Analytics 4, HotJar, Mouseflow, Google Ads, UI/UX, A/B Testing, Nearpod, Schoology, Edmodo, Google Classroom, GSuite I love connecting with new people, so say hi at m••••••••@gmail.com or here on LinkedIn!
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