Michael Delellis

Michael Delellis

EVP, Head of Marketing (Aeropostale, Lucky Brand & Nautica) @Sparc Group Llc

New York, NY, US
EMAILS
m••••••••@sparcgroup.com
MOBILE NUMBERS
+16•••••••98

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WORK HISTORY

Sep 2021 — Present

EVP, Head of Marketing (Aeropostale, Lucky Brand & Nautica) @Sparc Group Llc

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New York, NY, US

EDUCATION

N/A

St. Bonaventure University

Bachelor of Arts (B.A.), Marketing

SKILLS

Social NetworkingBrand AwarenessSocial Media MarketingIntegrated MarketingNew MediaRetailE-CommerceMedia PlanningRetail Strategic PartnershipsDigital MarketingEcommerce StrategyRevenue & Profit GrowthGlobal Business DevelopmentLeadershipSocial MediaOrganizational DesignFashionAgency Relationship ManagementCompetitive AnalysisBrand ManagementContract NegotiationCreative DirectionMarketing StrategyDigital MediaMarketingFinancial Management ExperienceApparelConsumer EngagementAdvertisingStrategic PlanningDigital StrategyManagementTeam LeadershipOnline MarketingLuxury GoodsConsumer InsightMarketing CommunicationsProcess ImprovementBrand DevelopmentOnline Advertising

ABOUT MICHAEL DELELLIS

For the past 20+ years I have served as a senior marketer who builds brands, grows revenue, and leads consumer-centric marketing programs for apparel, accessories, home and fragrance brands. With this work, I have become a digital, transformation, and operational leader with a reputation for executing holistic go-to-market programs that balance art and science while also driving cultural conversations, engaging consumers, and driving sales. Whereas the bulk of my growth as a professional has been under the umbrella of Calvin Klein and PVH, I am now at point of change in my career. While I have been focused on brand and business transformation initiatives for much of my history, it is now time for me to focus on my own personal transformation. As I look ahead to new senior leadership opportunities, I wish to leverage and grow my core skill sets in the following areas: BRAND BUILDING – Leads global brand strategies that generate revenue growth, increase brand engagement, and drives cultural conversations with consumers digitally and physically. Refines brand positioning and architecture and creates aspirational brand messaging and story-telling that achieves cultural relevance through strategic consumer, media, communications, experiential, and talent partnerships. EFFECTIVE LEADERSHIP – Partners with CEOs, CFOs, regional commercial leaders and marketers, and licensees to drive brand evolution, consumer engagement, and revenue growth across regions, channels, and brands. Additionally leads high-performing global teams, agencies and strategic partners across multiple marketing functions. MARKETING INVESTMENTS/ROI – Oversees global marketing investments for consumer-facing initiatives and delivers significant marketing ROI. Directs spending allocations for internal divisions and licensees. DIGITAL TRANSFORMATION/INNOVATION – Transforms the capabilities and work processes of marketing organization and leverages digital expertise. DATA & INSIGHTS – Leverages data and insights to design impactful consumer-facing marketing strategies and activations.

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