Michael Chong

About Michael Chong

Global Senior Vice President | Chief Strategy Officer | Chief Transformation Officer | Chief Operating Officer with two decades of lifting $B+ P & Ls, omni-channel customer revenue management, pricing, and Lean Six Sigma operational excellence across retail, consumer goods, leisure, hospitality, and management consulting landscapes in North America, Europe, and Asia-Pacific. Previous role – Senior Vice President, In-Park Revenue | United Parks & ResortsSteering a 12-park portfolio, I lead dynamic pricing, assortment and menu optimization, revenue optimization, analytics, guest-experience design, and a cloud-based Power BI data warehouse—delivering elevated per-capita spend, F&B throughput, NPS, and EBITDA expansion while embedding predictive forecasting and category-level merchandising analytics Prior value creationPetco – Head of Corporate Strategy & Transformation → launched an agile PMO, near-shore shared-services (530 roles), AI personalization engine, and omnichannel CX upgrades, boosting cross-channel engagement 19 % while trimming $25 M in cost.AB InBev – Global Strategy Director → built DTC convenience retail playbooks, excise-tax risk modelling, Stage-Gate innovation programs, adding 10 % incremental revenue and protecting $2 B value-at-risk.Target – Director, Enterprise Strategy → multiplied owned-brand sales from $6 B $30 B, piloted small-format roll-outs, and scaled Shipt same-day delivery to 5 cities while adding 480 bps of category margin.Boston Consulting Group – Project Leader → drove end-to-end transformation, cost-reduction, and customer-experience programs for a $42 B retailer in Australia and designed market-entry / retail-format strategies across Thailand and India.Tesco Asia – Head of Operations Development → delivered the “Future Store” hyper-market reinvention, unlocking $250 M savings via just-in-time replenishment, payroll optimization, and Kaizen culture across 6 stores.I deploy strategic plans, annual operating plans, OKRs, balanced scorecards, DMAIC, Value-Stream Mapping, Gemba walks, Scrum, Kanban, Stage-Gate, PRINCE2 PMO, and executive dashboards to align finance, merchandising, supply-chain, IT, and Operations behind transformation roadmaps. Trusted by boards, PE sponsors, and Fortune 200 C-suites for M&A diligence, portfolio management, growth strategy, risk governance, and culture change. Actively engaging with organizations where digital transformation, EBITDA expansion, and brand reinvention are top priorities—whether public company or PE-backed challenger.

Experience

1. Managing Partner Retail Business Consulting, North America

   Tata Consultancy Services

   Sep 2025 — Present · Miami, FL, US

   Leading the Retail business consulting practice for North America at Tata Consultancy Services (TCS), focusing on strategic AI led growth, digital enablement, and operational excellence

Education

• Bayes Business School

  MBA, International Business & Strategy

• King's College London

  BPharm, Pharmacy

Skills

• Merchandising
• Fmcg
• Leadership
• Customer Experience
• Prince2
• Change Management
• Strategic Planning
• Business Process
• Store Management
• Multi-Channel Retail
• Analysis
• Stakeholder Management
• Team Leadership
• Management Consulting
• Business Planning
• Operations Management
• Recruiting
• Business Transformation
• Planning
• Revenue & Profit Growth
• Supply Management
• Business Analysis
• Business Development
• Business Process Improvement
• Forecasting
• Project Delivery
• Management
• Performance Management
• Performance Improvement
• Business Strategy
• Strategy
• E-Commerce
• Retail
• Cost Reduction
• Business Case
• Consulting
• Cross-Functional Team Leadership
• Project Planning
• Supply Chain
• Team Management