Michael Salmon
Product innovation and strategy
- Role
- Co-founder at Vye
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Michael Salmon
Product and growth operator with 20+ years building, scaling, and exiting physical and digital products. I’ve taken companies from low seven figures to $7M+ revenue, led GTM, manufacturing, IP, licensing, and built teams that execute under pressure. I thrive in high-ambiguity, high-growth environments and I’m usually brought in when things need to move fast, scale cleanly, and actually ship.Discover. Design. Create. Inspire.
Experience
Co-founder
Nov 2024 — Present · Bend, OR, US
VYE is a fast-acting nicotine mist made with tobacco-free nicotine. Designed for adults seeking a more discreet and cleaner alternative to vapes, pouches, and traditional tobacco.Performance: Bridges the gap between the immediate satisfaction of vaping and the discretion of oral products.Health: Effectively eliminates the \"shame\" and oral health concerns (teeth/gums) associated with pouches and tobacco.Efficiency: Delivers a \"quick and strong buzz\" that testing groups report reduces the urge for other nicotine products immediately.Co-founded VYE to build a cleaner, faster alternative to vapes and pouches. I am responsible for the physical product, the brand, and the strategy to bring it to market.Key Achievements & Roles:Product Innovation: Developed the nicotine mist formula and the industrial design for our proprietary delivery device.Brand & Design: Created the VYE brand identity, including logo, packaging, and the visual strategy for our upcoming marketing campaigns.GTM Strategy: Co-Architected our \"UK-First\" launch strategy and helped established the operational systems for our international expansion.
Education
University of South Carolina
BFA, Design
2001 — 2005
Skills
- Illustration
- Design Consulting
- Art Direction
- Creative Direction
- Signage
- Brochures
- Custom Furniture
- Contract Manufacturing
- Interior Design
- Illustrator
- Adobe Creative Suite
- Sketching
- Typography
- Cnc Manufacturing
- Rapid Prototyping
- Art
- Logo Design
- Design for Manufacturing
- Layout
- Product Design
- Laser Cutting
- Laser Engraving
- Graphic Design
- Branding & Identity
- Posters
- Social Media
- 3d Printing
- Visual Communication
- Corporate Identity
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