Michael Crowley
Cultural Sector and Public Garden Leader
- Role
- Chief Marketing Officer at New York Botanical Garden
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Michael Crowley
Dynamic, resourceful and experienced mission-driven and creative sector leader. Track…
Experience
Chief Marketing Officer
Jun 2021 — Present
Overall responsibility for key Earned Income areas, including Visitation, Membership, Marketing, Communications, Digital Content, Audience Development, Retail, Group Sales and Tourism, Brand Strategy, Brand Licensing and Corporate Sponsorships.The New York Botanical Garden has been a connective hub among people, plants, and the planet since 1891. We’re rooted in the cultural fabric of New York City, in the heart of the Bronx—its greenest borough. For more than 135 years, we’ve invited millions of visitors to make the Garden a part of their lives, exploring the joy, beauty, and respite of nature. NYBG’s 250 acres are home to renowned exhibitions, immersive botanical experiences, art and music, and events with some of the most influential figures in plant and fungal science, horticulture, and the humanities. We’re also stewards of globally significant research collections, from the LuEsther T. Mertz Library collection to the plant and fungal specimens in the William and Lynda Steere Herbarium, the largest such collection in the Western Hemisphere.At NYBG, we’re plant people—dedicated horticulturists, enthusiastic educators, and scientific adventurers—committed to helping nature thrive so that humanity can thrive. We believe in our ability to make things better, teaching tens of thousands of kids and families each year about the importance of safeguarding our environment and healthy eating. Our expert scientists work across the city, the nation, and the globe to document the plants and fungi of our world—and find actionable, nature-based solutions to our planet’s dual climate and biodiversity crises. And our eyes are always looking forward as we train the next generation of botanists, gardeners, landscape designers, and environmental stewards, ensuring a green future for all. At NYBG, we know that it’s nature—or nowhere.
Education
New York University
BFA
1998 — 2001
Goucher College
MA
2004 — 2008
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