Michael C. Patterson
From Strategy to Results—Solving Business Problems with Creativity & Clarity
- Role
- Director of Public Relations at Baylor Scott & White Health
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Michael C. Patterson
I am a seasoned communications leader who thrives in the middle of the action, where strategy meets execution and where clarity, creativity, and collaboration drive results.I help organizations solve complex problems and seize new opportunities through smart, integrated communication. Whether guiding a response to a crisis, launching a new initiative, or aligning employees around change, I bring a practical mindset, a steady hand, and a deep commitment to getting the work done right.I am known for connecting the dots between people, ideas, and priorities, and for turning them into clear, compelling narratives that move audiences and advance business goals. I am a builder by nature. Programs, partnerships, and trust. I lead with curiosity, deliver with discipline, and always keep the audience at the center.What sets me apart is my ability to bring structure to complexity, shape strategies around people and real-world dynamics, and stay focused on outcomes. I am energized by tough challenges, inspired by great teams, and driven by the belief that communication done well can change everything.
Experience
Director of Public Relations
Aug 2017 — Present · Dallas, TX, US
Education
Salzburg College
International Public Relations Studies
1990 — 1991
The University of Texas at Austin
Bachelor’s Degree, Journalism, Public Relations
1988 — 1992
Skills
- Marketing Communications
- Blogging
- Editing
- Brand Management
- Crisis Management
- Integrated Marketing
- New Media
- Publications
- Direct Marketing
- Corporate Communications
- Web Content
- Newsletters
- Message Development
- Marketing
- Copy Editing
- Social Media Marketing
- Thought Leadership
- Email Marketing
- Spokesperson
- Brand Development
- Corporate Social Responsibility
- Advertising
- Community Development
- Publicity
- Brand Awareness
- Social Media Measurement
- Messaging
- Strategic Planning
- Digital Marketing
- Sponsorship
- Public Affairs
- Event Management
- Crisis Communications
- Communications Planning
- Collateral
- Strategic Communications Counsel
- Ap Style
- Strategic Communications
- Press Releases
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