Michael Corbin

Vice President Client Development @Formerly Bonfils Blood Center

Denver, CO, US

Recruited by and reported to the CEO of Bonfils as Vice President of Client Development to serve on executive team. A former National Accounts Manager at TerumoBCT.• Hired, trained, motivated, and managed a staff of 4 – Sales, Client Management, Markets & Strategic Development roles.• Lead sales and branding strategy, launch new products, expand market share and revenues, and grow/retain key accounts, initially a portfolio of 100 hospital systems in Colorado, currently 140 hospitals in 4 states.• Launched an innovative new Client Development organization focused on operational excellence, leveraging Six Sigma/DMAIC, Lean, recognized by BSI as a best practice to be implemented across the enterprise.• Partnered with BBC senior leadership team on change management, strategic planning, values-driven culture change, employee engagement and retention, balanced scorecards and SMART goals, and cost reduction initiatives.• Launched 2 new products during tenure in position (RBCs, platelets, PRT platelets, plasma, and cryo).• Bolstered product offerings with value-added solutions and won numerous RFPs and contract renewals totaling $30M in 2013, 2014 and 2015. Innovated new contract strategy from annual to 3-7 year contract length and self-renewals assuring sustainable growth and leading the industry. • Contributed to due diligence and negotiation points prior to acquisition as well as extensive integration activities.• Grew market share in Colorado by 5 points in 3 years.• Expanded key account from $2MM to $10MM in sales, exceeding goal by 30%, including negotiating and directing a new technology launch, Pathogen Reduced Platelets.• Led new PRT “Intercept” product launch in 2016, becoming the nation’s largest manufacturer and distributor of Pathogen reduced platelets. Serving as a center of excellence for the equipment manufacturer, CERUS.• Drove achievement of revenue and margin goals for 4 consecutive years.